Core Insights - The fifth China International Consumer Products Expo (CICPE) opened in Haikou, Hainan, showcasing over 2,000 brands from more than 60 countries, with a focus on "shared opportunities and a better life" [1] - New Zealand's high-end health brand metoday made its debut, emphasizing its "science + natural" core philosophy and innovative product matrix, becoming a highlight in the health consumption sector [1] Product Offerings - metoday presented three core product lines targeting various health scenarios, including antioxidant, immune enhancement, and metabolic management [2] - The star product, "1218 Light Bottle Astaxanthin," contains 8mg of natural AstaZine® astaxanthin, combined with ice-white tomato extract and olive leaf components, targeting UV and blue light damage, supported by four patents and 239 FDA health claims [2] - The "Flower Face 28" women's multi-dimensional series includes 28 types of female-specific nutrients, utilizing a "23+5" formula strategy to enhance skin, bone, and immune health [4] - metoday's hair and nail health product features 6000mcg of biotin and four times the keratin content, employing innovative microencapsulation technology for sustained nourishment [6] Marketing and Consumer Engagement - metoday received special invitation from Douyin, enhancing brand exposure and sales conversion during the expo through exclusive live streaming and promotional gifts, resulting in high consumer engagement at their booth [8] - The brand effectively captured the trend of young consumers' increasing pursuit of health, addressing topics like "sleep anxiety" and "nutritional supplementation" prevalent on social media [9] Brand Strategy - metoday combines a global vision with localized innovation, having established a presence in 14 countries, including New Zealand, the UK, and Japan, and successfully listed on the New Zealand Stock Exchange [10] - The brand aims to deepen its market presence in China and convey the message that "health is the future" through its participation in the expo [10] Technological Integration - metoday emphasizes the role of technology in driving brand development, showcasing its innovative natural product philosophy and tech-enabled strategies at the expo [11] - The brand plans to continue providing health and beauty solutions based on scientific principles and natural inspiration, responding to the growing consumer demand for healthy living [11]