Core Viewpoint - AQrin is a health nutrition brand that emphasizes safety and greenness, distinguishing itself from numerous counterfeit brands in the industry, and has gained significant consumer recognition through its commitment to product safety and quality [1][4]. Industry Issues - The health nutrition industry is plagued by numerous issues, including a high prevalence of counterfeit brands, quality problems, and unethical practices such as exaggerating product efficacy and using harmful ingredients, which pose serious health risks [1][3]. Company Strategy - AQrin adopts a slow and steady approach to business, avoiding the quick profit-seeking tactics common in the industry, and focuses on building a solid brand foundation, quality standards, and core research directions [3][4]. - The company emphasizes gradual growth and prioritizes team management and product quality over aggressive sales targets and advertising, relying instead on word-of-mouth marketing [3][4]. Brand Principles - AQrin has established eight core principles and commitments to maintain high product quality, including a strict policy against using harmful ingredients, cutting corners, and making false claims about product efficacy [4][5]. - The brand encourages public oversight to ensure adherence to these principles, aiming to build a long-lasting reputation based on quality [4]. Commitment to Safety and Standards - AQrin views "green" and "safe" not merely as compliance with existing standards but as a commitment to innovate and create higher safety standards, addressing the shortcomings of current regulations [5]. - The company invests in safety research and analysis of global safety incidents, continuously testing new technologies, processes, and materials to enhance product safety [5].

Core Viewpoint - The AQrin brand distinguishes itself in the competitive health nutrition market by adhering to principles of "pure natural, non-pharmaceutical, and no abuse," setting a new benchmark for transparency and quality in the industry [1][2] Group 1: Brand Philosophy and Practices - AQrin emphasizes the importance of quality as the lifeline of health products, rigorously selecting high-quality natural raw materials and avoiding any chemical additives or potentially harmful substances [1] - The brand follows strict green production processes, ensuring that every batch of protein powder undergoes hundreds of professional tests to guarantee purity and efficacy [1] - AQrin adopts an "anti-marketing" philosophy, refusing exaggerated claims and providing consumers with transparent information about product formulations, ingredient content, and production standards [1] Group 2: Consumer Engagement and Market Position - The brand encourages consumers to recognize the true value of AQrin protein powder based on factual information rather than marketing tactics, promoting rational purchasing and responsible consumption [2] - AQrin's eight green commitments have become a significant quality declaration in the industry, highlighting the brand's dedication to high standards from raw material sourcing to production transparency [2] - The company aims to continue its commitment to "no deception, no compromise" in the health sector, contributing to a more regulated and transparent industry [2]

Core Insights - ADM showcased its innovative health solutions at the 15th China International Health Products Exhibition, emphasizing its commitment to future health and scientific empowerment [1][3] - The company introduced two new probiotic combinations, Balance and Restore, to enhance its scientific nutrition product lineup [1][7] Industry Trends - There is a growing consumer demand for functional nutrition, particularly in areas such as weight management, emotional balance, immune support, and gut health [3] - The HNC event serves as a significant platform for industry collaboration and exploration of future nutritional science [3] Product Offerings - ADM presented a range of clinically supported nutritional solutions targeting key health areas for Chinese consumers, including metabolic health, gut health, emotional health, and skin health [4][5] - Specific solutions include probiotics and postbiotics aimed at managing visceral fat, blood sugar levels, and enhancing gut health across various age groups [4][5] Innovation and Technology - The company highlighted its innovative delivery technology, Flashmelt, which offers a superior taste experience and convenience for probiotic consumption [8] - ADM has established a comprehensive turnkey service platform in China, facilitating the entire process from target definition to commercialization [10] Local Development and Global Integration - Celebrating its 30th anniversary in China, ADM has built a robust local strategy encompassing research, innovation, and manufacturing [12] - The company has successfully integrated global innovations into the Chinese market, exemplified by the approval of the DE111 probiotic strain for food use in China [12] Strategic Vision - ADM aims to provide more than just raw materials by leveraging scientific validation and local R&D to enhance product value and reduce development cycles [13]

Core Insights - The exhibition industry is experiencing a resurgence with increasing market activity and favorable policies across the country, leading to a robust supply-demand dynamic in various exhibitions [1] Group 1: Upcoming Major Exhibitions - The HNC Health Nutrition Exhibition 2025 will take place from June 24 to 26 at the National Exhibition and Convention Center (Shanghai), featuring over 2,500 exhibitors and attracting more than 120,000 professional visitors [1] - The 32nd China International Musical Instruments Exhibition will be held from June 24 to 29 at the China International Exhibition Center (Chaoyang), showcasing a wide range of musical instruments and related organizations [2] - The 5th China (Xiamen) International Cross-Border E-Commerce Exhibition will occur from June 26 to 28 at the Xiamen International Convention and Exhibition Center, covering over 50,000 square meters with more than 1,500 international standard booths [3] - The 2025 Beijing International Low-Altitude Economy and Drone System Industry Exhibition will be held from June 26 to 28 at the Beijing Shougang Exhibition Center, focusing on technological innovation and industry collaboration [4] - The 30th Shanghai International Processing and Packaging Exhibition will take place from June 24 to 26 at the National Exhibition and Convention Center (Shanghai), covering 220,000 square meters and providing solutions for various industries [4] - The 2025 Shenzhen International Consumer Electronics Exhibition will be held from June 25 to 27 at the Shenzhen International Convention and Exhibition Center, featuring an exhibition area of 200,000 square meters [5] - The 16th Optoelectronic Industry Expo will take place from June 25 to 27 at the National Conference Center, showcasing various optoelectronic technologies and applications [6] - The 2025 Hangzhou International Intelligent Connected New Energy Vehicle Exhibition will be held from June 20 to 22 at the Hangzhou International Convention and Exhibition Center, focusing on smart connected vehicles and related technologies [7][8]

Core Insights - The health nutrition industry is undergoing structural transformation due to heightened health awareness, stricter regulations, and a return to rational consumption, leading brands to adjust pricing, optimize inventory, and focus on channel and profit model reconstruction [1][2]. Industry Overview - The health nutrition industry is entering a high-quality development phase in 2024, driven by policy, economic, capital, and technological synergies [10]. - Regulatory bodies are enhancing the registration and filing standards for health nutrition products, increasing oversight across production and sales [11]. Product Category Situation - The industry is focusing on four core consumer groups: middle-aged working individuals, high-net-worth individuals, rehabilitation needs, and the elderly [52]. - Key product categories gaining attention include immune enhancement, joint and bone care, and probiotics, while categories like anti-aging are experiencing a decline [54][56]. Financing Trends - In 2024, the number of financing events in the health nutrition industry decreased, but the total financing amount increased, with upstream companies, particularly probiotic suppliers, being favored by investors [16][17]. - The financing amount rose by 3.21 billion yuan despite a reduction in the number of financing events [18]. Sales Channel Dynamics - Private domain e-commerce has surpassed traditional pharmaceutical chains for the first time, with platforms like Douyin Global Purchase emerging as significant players in the cross-border B2C market [2][30]. - Retailers are increasingly adopting a "direct procurement" model, with over 25% of retailers sourcing products directly from manufacturers [31]. Strategic Adjustments - In response to market pressures, 60% of small and medium-sized enterprises are reducing R&D investments and shifting towards OEM models to maintain cash flow [27]. - Major brands are enhancing their channel, product, and marketing strategies, focusing on dual strategies of high-end and affordable products [26]. Consumer Preferences - The average transaction price for core products in the health nutrition sector has significantly decreased, with 31% of companies reporting prices in the 50-100 yuan range in 2024, up 17.22% from 2023 [14][15]. - The demand for personalized and functional health products is rising, particularly among younger consumers and new parents [81][84]. Future Outlook - By 2025, nearly 42% of companies anticipate that tightening policies and consumer downgrade will hinder rapid growth in the industry [35]. - Brands are expected to shift their focus towards value-driven strategies, including price adjustments and new channel explorations, to sustain growth [37][41].

国货品牌进攻二十年，已经远远超过外国品牌了吗？或许这是一个错觉。 近日，北京大学国家发展研究院等权威机构，利用淘宝天猫平台的消费大数据，发布了"全球品牌中 国线上500强榜单" （CBI500） 。可以看出，国际品牌在中国发展势头依旧迅猛，TOP500中有156 个国际品牌上榜，苹果登顶全球榜首。 国际品牌在多个行业牢牢占据第一： 3C数码行业的苹果，美妆行业的欧莱雅，运动户外与服饰行业 的耐克，医疗健康营养的Swisse，宠物行业的皇家等。 整体来看，在服饰、食品、日化等领域，确实已实现了较高的国产替代率，而在运动户外、美妆、 3C数码等行业，国际巨头仍占据半壁江山。数据显示，美妆行业前10中有8个国际品牌，运动户外行 业上榜国际品牌数占比高达7成。 观察榜单，国际品牌在美妆行业的优势尤为显著。榜单TOP100的14个美妆品牌中，国际品牌占了11 个，分别是欧莱雅、兰蔻、雅诗兰黛、海蓝之谜、圣罗兰、香奈儿、娇韵诗、SK-II、科颜氏、修丽 可、资生堂。 在运动户外与服饰领域，国际品牌整体表现强势。上榜的运动户外品牌里，国际品牌数量占比近7 成。耐克、阿迪达斯分别位列榜单第8、第10，斐乐 FILA、始祖鸟、 ...

2025年5月,第五届中国国际消费品博览会(以下简称"消博会")在海南海口盛大开幕。作为全球消费精品 的展示窗口,消博会吸引了来自60多个国家和地区的2000余个品牌参展。在这场聚焦"共享开放机遇,共创 美好生活"的全球盛会上,来自新西兰的高端健康营养品牌metoday首次亮相,凭借其"科学+天然"的核心理 念与创新产品矩阵,成为健康消费赛道的焦点。 "花颜28"女性多维系列:含28种女性专属营养,采用"23+5"配方策略,兼顾基础维矿与抗衰成分,提升肌肤、 骨骼及免疫力; metoday发肤甲微囊智珠:两粒高达6000mcg生物素,4倍高含量角蛋白,创新微囊缓释技术,八小时持续滋养 毛囊生长,兼顾皮肤和指甲角质的修复及亮泽; 在消费升级的大背景下,年轻群体对健康生活的追求日益强烈。社交媒体上频繁出现的"睡眠焦虑""营养 补充"等话题,正是这一趋势的生动写照。metoday敏锐地捕捉到了这一变化,精准定位年轻消费者群体,致 力于为他们提供"健康与美学兼具"的解决方案。 科学配方与自然美学的融合 作为新西兰健康领域的代表品牌,metoday此次携三大核心系列产品参展,覆盖抗氧化、免疫提升、代谢管 理等多个健康场 ...