Core Points - A tragic incident occurred at a newly opened Jasmine Milk Tea store in Shanghai, resulting in the death of a 17-year-old employee due to a ceiling collapse on the first day of operations [4][5][6] - The company, Jasmine Milk Tea, is cooperating fully with the ongoing investigation into the incident [6][8] - Jasmine Milk Tea, established in 2020, focuses on jasmine tea products and has expanded rapidly, currently operating 1,591 stores across 29 provinces and 218 cities in China [5][12] Company Overview - Jasmine Milk Tea was founded in 2020 and specializes in jasmine tea beverages, with a product price range of 15-20 yuan, targeting the mid-range market segment [5][12] - The company has seen significant growth, having opened 678 new stores in 2023 alone, following a total of 699 new openings in the previous year [12] - Last October, Jasmine Milk Tea secured nearly 100 million yuan in funding, led by Alibaba's local life services [12] Incident Details - The incident took place on August 15, during the store's grand opening, and the cause of the ceiling collapse is still under investigation [4][6][8] - The store was part of a promotional event on its opening day, and it has since been closed for safety reasons [9][12] - Legal experts suggest that if the store's construction did not meet safety standards, both the store and the mall could be held liable for the incident [10][11]