Core Viewpoint - The company is launching a series of promotional activities themed around "Back to School" across various locations, aiming to provide practical and engaging experiences for students, parents, and teachers, thereby enhancing community connections and brand warmth [1][22]. Group 1: Promotional Activities - Shanghai R&F Vitality City is offering a "Vitality Back to School" promotion, where members can participate in a scratch card lottery for practical gifts after spending 288 yuan, and teachers receive an 8.8% discount on dining [2]. - Suzhou Ruyuehui collaborates with Morning Glory stationery to provide a one-stop stationery shopping experience, offering discounts of up to 50% on popular items [5][6]. - Suzhou Ruyue City has launched a large-scale "Back to School" promotion since mid-August, integrating various brands to meet the needs of students and families for new semester supplies [9]. Group 2: Community Engagement - Ningbo Ruyue City is focusing on essential back-to-school consumption needs, offering discounts on Xiaomi products and creating immersive experiences such as outdoor open mic events and treasure hunts for families [11]. - Tianjin Ruyue Li is hosting activities like "Hello, New Students" to attract families, featuring interactive roller skating events that engage over 100 families [13]. - Dongyang China Wood Carving City combines the back-to-school season with Teacher's Day, promoting quality wooden products and organizing interactive events to convey cultural values [16]. Group 3: Target Audience - Chongqing S95 Super Dimension Center is targeting the Z generation and student groups with diverse discounts and immersive interactive events, including KPOP dance parties, to create a cultural hub for young people [19]. - The overall strategy emphasizes reaching students, parents, and teachers through tailored activities and promotions, enhancing the shopping experience and community ties [22].