Core Viewpoint - The UK businesses are optimistic about the Chinese consumer market, viewing it as a significant opportunity despite global trade challenges [1][2]. Group 1: Market Potential - The Chinese market presents vast opportunities, with a strong trust in UK brands and products among Chinese consumers [2]. - The Chinese government has been actively promoting consumption-driven economic growth through various policies aimed at boosting domestic demand [2]. - Over the past 20 years, Chinese consumers have matured in their purchasing habits, increasingly valuing brand stories and emotional connections, which benefits UK brands [2]. Group 2: Event Highlights - The fifth China International Consumer Products Expo features 27 UK brands, with the UK as the guest country, showcasing a large exhibition area [2]. - The theme for the UK pavilion is "British Craftsmanship in Hainan," blending traditional and innovative elements to provide an engaging experience for attendees [2]. - The expo, co-hosted by the Ministry of Commerce and the Hainan Provincial Government, is the largest consumer goods exhibition in the Asia-Pacific region, with over 1,700 companies and more than 4,100 brands participating from over 70 countries and regions [2].