Core Insights - Apple beverages have surged in popularity, with numerous brands launching new products, including Bawang Tea, Mixue Ice City, and Tea Hundred Road, leading to significant sales figures [1][2][4] - The previously underestimated apple has become a sales driver, with the Jasmine Milk White's "Needle King Apple" selling 9.8 million cups since its launch in August 2024 [8][10] Industry Trends - Various tea and coffee brands are creatively incorporating apples into their offerings, such as Bawang Tea's "Chuan Shang Xing Ge" and Pi Ye Coffee's "Sweetheart Apple Latte" [2][4] - The introduction of new apple beverages is frequent, with nearly 10 new products appearing monthly, indicating a strong trend in the beverage industry [6] Consumer Behavior - Social media discussions around apple beverages have gained traction, with the topic "Apple is not a boring fruit" reaching 150 million views [8] - Promotions, such as Mixue Ice City's offer for customers who shout "You are my little apple," have successfully driven sales of apple drinks [4] Product Development - The use of advanced preservation technologies and improved supply chain logistics has enhanced the flavor and freshness of apple beverages, addressing previous concerns about oxidation and taste [11][13] - The health benefits of apples, including dietary fiber and vitamins, align with consumer preferences for low-sugar and natural ingredients, contributing to the rise of apple drinks [15][17] Marketing Strategies - Seasonal marketing strategies leverage the apple's association with autumn and its symbolic meanings, creating a strong consumer connection [17][21] - The versatility of apples allows for innovative combinations with spices and lesser-known fruits, expanding the potential for new product development [21][23]