Core Viewpoint - OnePlus is focusing on performance and gaming experience with the launch of OnePlus 15, differentiating itself from competitors by not following trends of higher-end models or diversifying its product line [1][2]. Product Features - OnePlus 15 features a 165Hz high refresh rate, which is 40 frames more than 120Hz, enhancing gaming performance by allowing quicker enemy detection and response [1]. - The device includes a gyroscope equivalent to that of the PS5 controller, improving stability during intense gaming scenarios [1]. - The phone's cooling system utilizes lightweight materials like ultra-thin steel and aerospace-grade aerogel to maintain performance without adding excessive weight [3]. Design and Technical Choices - OnePlus 15 opts for a 1.5K resolution screen to support the 165Hz refresh rate, as current technology does not allow for a 2K+165Hz combination [4]. - The decision to use a 1.5K screen is based on user data showing that most users prefer battery efficiency over higher resolution, with only about 20% opting for 2K resolution in previous models [4]. - The camera system has shifted from a partnership with Hasselblad to using OPPO's Lomo imaging system, which has raised concerns about image quality among some users [5]. Market Dynamics - The smartphone market is increasingly segmented, with a growing preference for performance-oriented devices over traditional imaging-focused models [6]. - IDC forecasts that China's smartphone market will see shipments of approximately 271 million units in 2023 and 286.2 million in 2024, indicating a substantial but maturing market [6]. - Competition is intensifying in the online market, where brands like OnePlus and iQOO target young consumers, particularly students, who prioritize performance and affordability [7].