Group 1 - The core trend in the new tea beverage industry is health-oriented products, with a focus on reducing sugar and carbohydrates while enhancing nutritional value [9][17][56] - The company has introduced a new brand image "Yue Ji," inspired by traditional culture, to align with its health-focused philosophy [12][17] - The use of dietary fiber sugar and 997L - Arabinose is a key innovation, which can suppress 80% of sugar absorption, making the beverages healthier [13][17][21] Group 2 - The overseas market shows a higher consumer awareness of health, with different preferences compared to the domestic market, such as the acceptance of certain ingredients like plant-based creamers [14][25][56] - The company has successfully established a presence in Southeast Asia, the US, and the Middle East, with significant sales figures and a focus on local consumer preferences [31][33][39] - Challenges in the US market include high operational costs and stringent food safety standards, requiring careful management of supply chains and local regulations [36][38] Group 3 - Cost control in the supply chain is crucial, with a focus on minimizing waste and establishing long-term relationships with suppliers to ensure quality and pricing [45][49] - The current state of the new tea beverage supply chain in China is relatively mature but faces issues of over-concentration in certain product categories and severe homogenization among brands [53][54][56] - The future of the industry may involve a shift towards more specialized products and a need for rational pricing strategies to ensure sustainable growth [54][56] Group 4 - The company observes that regions like Guizhou and Yunnan have strong potential for becoming core sources for the new tea beverage supply chain due to their quality raw materials and supportive government policies [62][63]