Core Viewpoint - The Chaka Lake salt from Qinghai is gaining international recognition as a new "Chinese flavor" brand, successfully exporting to countries like the USA, South Korea, and Japan, while also being popular in the domestic market [1][3]. Group 1: Product and Market Expansion - Chaka Lake salt is recognized as a geographical indication product and has entered numerous domestic supermarkets and e-commerce channels, with plans to expand its product line to include low-sodium and weak alkaline salts [3][5]. - The production and sales data show a positive trend, with edible salt production reaching 58,000 tons and sales at 60,200 tons in the first three quarters of 2025, reflecting a year-on-year increase of 20,700 tons and 21,300 tons respectively [5]. - E-commerce sales have significantly increased, with revenue reaching 120 million yuan by the end of September 2025, marking a 44 million yuan increase compared to the entire year of 2024 [5]. Group 2: Quality and Certifications - The company integrates green development principles throughout its production chain, utilizing natural raw materials from Chaka Lake and employing purely physical processing methods, ensuring quality control from production to consumption [6]. - The products have received multiple certifications, including national geographical indication, green food A-level, and ecological origin protection, as well as international certifications such as HACCP, ISO9001, and FDA, facilitating entry into international markets [6]. - The "Chaka Lake salt" brand has been recognized as a "Qinghai old brand," and its "Chaka 3100 Tibetan blue salt" is the only lake salt product selected as an upgraded consumer good in the national salt industry [6]. Group 3: Marketing and Digital Innovation - The company has implemented a "guarding the land and expanding" strategy, establishing an "online + offline" marketing network, with 12 branches set up in major cities and active participation in e-commerce platforms [7]. - A digital identity system called "one salt one code" has been introduced, allowing each bag of salt to have a unique QR code for traceability, enhancing consumer trust through clear sourcing information [7][8].