Group 1 - The core viewpoint emphasizes the importance of improving people's livelihoods while pursuing high-quality economic development in Guangdong Province, particularly through the "Hundred Million Thousand Project" [2] - The "Hundred Million Thousand Project" aims to integrate economic production, people's lives, and natural ecology, marking a significant milestone in its implementation this year [2] - The seventh "Dongguan Citizen Praise List" has been launched to collect excellent cases that promote the project's new achievements and innovations since 2025 [2] Group 2 - Dongguan is recognized as the "Hometown of Chinese Lychee," with the lychee industry playing a crucial role in its agricultural landscape [3] - The Dongguan branch of China Merchants Bank has established a working group to assist local farmers in expanding their sales channels for lychee [3] - The working group conducts in-depth research in major lychee production areas to gather first-hand information for tailored support plans [3] Group 3 - The bank has leveraged digital advantages to create a sales loop for lychee, launching premium varieties on its mobile banking platform and promoting them through various online channels [5] - The promotional efforts have reached over 5 million exposures and covered more than 1,000 communities, successfully expanding the market for Dongguan lychee [5] - An immersive live-streaming event showcased the lychee orchards, attracting significant viewer engagement and facilitating direct purchases [5] Group 4 - The bank has mobilized its internal resources to promote lychee sales among its nearly 120,000 employees, resulting in over 10,000 pounds of lychee being purchased [7] - Employees expressed a sense of fulfillment from participating in the initiative, which aligns with the broader goal of rural revitalization [7] Group 5 - The bank introduced the "Lychee Assistance Flash Loan" to provide financial support to farmers and distributors, addressing funding challenges in the supply chain [9] - As of June 2025, the bank's agricultural loan balance reached nearly 4.9 billion, reflecting a 31% increase since the beginning of the year [9] - The combined efforts have led to over 40,000 pounds of lychee sold, demonstrating the effectiveness of the financial services in supporting rural revitalization [9] Group 6 - Looking ahead, the bank plans to continue exploring innovative agricultural support models and deepen collaborations with local governments and agricultural enterprises [10] - The focus will be on integrating resources through digital platforms to enhance the efficiency and quality of financial services [10] - The goal is to further implement the "Hundred Million Thousand Project" and promote the stories of "Dongguan Lychee" through financial empowerment [10]