Core Viewpoint - Guangdong is integrating state-owned assets and enterprises to enhance the sales channels and brand influence of its lychee industry, which is vital for the livelihood of millions of lychee farmers and rural economic development [2][4]. Group 1: Key Initiatives - The Guangdong Provincial State-owned Assets Supervision and Administration Commission has issued the "2025 Guangdong State-owned Assets and Enterprises Lychee Promotion Action Plan," focusing on six key areas: strengthening organizational leadership, mobilizing employee purchases, leveraging channel advantages, promoting brand cooperation, enhancing collaborative efforts, and reinforcing supervision and guidance [2][3]. - State-owned enterprises are encouraged to procure lychees for their canteens and develop related dishes, while commercial and e-commerce platforms are to establish "Guangdong Lychee Zones" in their outlets [2][4]. Group 2: Sales and Marketing Strategies - The first lychee-themed service area on the Baomao Expressway has successfully sold 50 tons of lychees since its opening on May 20, with 270 sales outlets established across other service areas in the province [4]. - A collaboration between Guangdong's state-owned enterprises and local farmers is being promoted through live streaming, outdoor advertising, and logistics improvements, including a "lychee express line" for efficient cold chain transportation [5][6]. Group 3: Cultural Integration - The Guangdong Tourism Group is integrating lychee with modern culinary techniques, creating products like "lychee mousse" and "lychee soup," while also offering educational courses based on the region's rich lychee culture [6]. - The promotion of lychee sales is seen as a manifestation of social responsibility by state-owned enterprises, aiming to drive high-quality development in the lychee industry and support rural revitalization efforts [6].