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矩阵再扩容!2025 年“深汕友农”产品第二期遴选专家评审会举办
Nan Fang Nong Cun Bao· 2025-12-12 16:34
Core Viewpoint - The "Shenzhen-Shantou Friendly Agriculture" brand is expanding with the second phase of product selection, aiming to enhance local agricultural resources and improve market presence [2][9][31]. Group 1: Event Overview - The expert review meeting for the second phase of the "Shenzhen-Shantou Friendly Agriculture" product selection was held on December 12, 2025, in the Shenzhen-Shantou Special Cooperation Zone [2][8]. - Local enterprises showcased various agricultural products, including grains and seafood, competing for brand entry qualifications [3][4]. Group 2: Brand Development - The "Shenzhen-Shantou Friendly Agriculture" brand, launched in 2024, focuses on integrating high-quality agricultural resources to change the perception of Shenzhen as a "non-agricultural" area [9][10]. - The selection process adheres to strict brand standardization requirements, evaluating products based on quality, industry foundation, and development potential [11][12]. Group 3: Expert Involvement - The review panel consisted of experts from South China Agricultural University and other institutions, who assessed the products through presentations and detailed inquiries [13][14]. - The selection results will be announced soon, contributing significantly to the product system of "Shenzhen-Shantou Friendly Agriculture" [15]. Group 4: Product Highlights - Notable products included a lychee pastry gift box and a sweet oil product, both praised for their quality and market appeal [18][21]. - The selection will enhance the diversity of the product offerings, including ecological rice and local seafood specialties [25][26]. Group 5: Future Directions - The Shenzhen-Shantou Special Cooperation Zone plans to continue promoting the "Shenzhen-Shantou Friendly Agriculture" brand, focusing on local resources and expanding market reach through various channels [31][32].