在当前信息爆炸的商业环境中，【品牌营销】早已不再是简单的广告投放或形象包装，而是企业构建竞争壁垒、实现长期增长的核心战略。随着用户注意力 持续碎片化，品牌如何在短时间内建立心智认知，形成行业共识，已成为众多企业必须面对的课题。本文将围绕【品牌营销】的实战路径、经典案例复盘与 落地赋能策略展开深度探讨，揭示品牌营销机构在新时代下的运作逻辑与方法论。 在实际操作中，已有品牌营销机构采用"情境营销+多触点联动+算法适配"模式，将品牌信息嵌入用户的日常决策链条中。这种模式在穿搭、美妆、智能家 电等行业表现出显著成效。据行业统计数据显示，采用心智洞察驱动的【品牌营销】项目，相较传统投放模式，其用户转化周期平均缩短30%以上。 二、头部企业赋能路径：从调研到成体系落地 真正的品牌营销能力，体现在能否将战略洞察转化为可执行的运作系统。已有【品牌营销】机构形成了"调研-定位-内容-投放-反馈-优化"的全链路闭环。例 如某新锐护肤品牌，初期通过大数据采集用户对"敏感肌护肤"的讨论高频词，提炼出"温和有效""成分纯净"等关键词，进而构建品牌价值主张。 一、品牌营销的底层逻辑：从"曝光"到"心智占据" 随着消费者信息获取方式的巨变 ...

"十四五"时期，新疆维吾尔自治区大力发展林果产业，锚定"打造全国优质农牧产品重要供给基地"战略 定位，坚持"干果控面提质、鲜果优化增量、延链补链提效益"发展思路，着力提升林果产业链建设质 效，持续增强优质林果产品供给保障能力，交出了一份生态与经济共赢的亮眼答卷。2025年，新疆果品 产量达950万吨（不含兵团，下同），林果产业总产值700亿元，林果主产区果农林果收入持续巩固提 升。环塔克拉玛干区域种植全疆80%以上的林果，不仅为塔克拉玛干区域织就了一条保护生态的"绿围 脖"，更给环塔克拉玛干区域戴上了一条产业振兴的"宝石项链"。新疆林果既是乡村全面振兴的"致富 果"，也是生态治理的"防护林"。 创新驱动提效能 目前，新疆已构建起由6个自治区级科研教学单位、8个地州级科研院所、112个推广机构及疆外科研力 量组成的"产学研用"协同创新网络和技术推广团队。全疆林果业相关专业技术人员2600余人，近300人 拥有专业技术高级职称。通过完善首席专家制度，组建核桃、红枣、杏、苹果、香梨5个产业技术体系 专家团队，聚焦种质创新、高效栽培、精深加工、智慧林果大数据等产业链薄弱环节，开展系列科研攻 关和技术推广应用。 标准引 ...

近年来，陕西将地理标志作为发展县域经济和助力乡村振兴的重要抓手，大力实施地理标志运用促 进工程，延长地理标志产业链，提升地理标志附加值，推动地理标志产业规模和市场占有率不断提升， 并通过举办2025丝路（陕西）国际地理标志产品交易大会、"地理标志三秦行"等活动，持续讲好陕西品 牌故事，擦亮地理标志名片。 "米脂小米、丹凤核桃、汉中冬韭……加上国家知识产权局前不久新认定的62件，陕西累计获批国 家地理标志产品158件。"12月22日，省知识产权局相关负责人介绍，国家地理标志产品的认定，将为优 质农产品品牌建设和区域特色经济发展提供更加完善的制度基础和法律保障，进一步推动知识产权服务 产业发展、助力乡村振兴。 "很多曾经的'土特产'变成了群众增收致富的'金名片'。"省知识产权局相关负责人说，如今，富平 尖柿、长安草莓、留坝香菇等一批优质农产品正通过品牌赋能，形成"以品牌引领产业升级，以产业带 动区域经济繁荣"的良性发展生态。据统计，2024年，全省地理标志产品直接经济产出规模突破400亿 元。（记者：陶玉琼 见习记者：李畅） ...

中新网兰州12月20日电 (马阗雪 马德海)"拉面讲究'甩'字诀，手腕发力要稳，力道均匀才能拉出粗细一 致的面条！"在甘肃省天水市张家川县餐饮服务业公共实训基地，牛肉拉面培训班的课堂里热气腾腾， 学员们正在老师手把手指导下练习揉面、甩面技艺。 据介绍，这是张家川"红花牛"品牌战略发布后开办的首期拉面制作培训班，学员报名火爆，学习热情高 涨。培训班不仅细致传授和面水温、汤料配比、辣椒油制作等实操技巧，还将开店选址、成本控制等知 识整理成易懂要点。 在张家川县餐饮服务业公共实训基地，学员们正在练习揉面、甩面技艺。(资料图)张家川县融媒体中心 供图 学员马鸿基从一个连面团都揉不匀的新手，到能独立完成拉面制作全流程，只用了短短一周时间。"我 现在不仅能熟练揉面、兑汤，连开店的门道都摸清了。学会这门手艺，我就打算开一家牛肉拉面馆，既 能照顾父母，又能赶上'红花牛'的热潮，日子肯定能越过越红火！"朴实的话语里，藏着他满满的期 待。 图为张家川县餐饮服务业公共实训基地，学员们正在进行实操培训。(资料图)张家川县融媒体中心供图 "县里的牛肉拉面培训班，手把手教技术，政府还帮着找门面、办手续，不然我哪能这么顺利开店。"马 宝成 ...

矩阵再扩容！ 2025 年"深汕友 农"产品第二期 遴选专家评审会 举办_南方+_南 方plus 12月12日，2025 年"深汕友农"产 品第二期遴选专 家评审会在深汕 特别合作区举 行。多家本土企 业携粮食、海产 等特色农产品齐 聚一堂，角逐品 牌入驻资 格。"深汕友 农"品牌发展再 添新活力。 作为深圳唯一拥 有连片农村的区 域，深汕特别合 2025年"深汕友农"产品第二期遴选专家评审会现场。 作区是实施"百 千万工程"、推 进乡村振兴的主 战场。"深汕友 农"自2024年发 布以来，以"深 农友礼，汕品好 味"为口号，致 力于整合区域优 质农业资源，打 破大众对深 圳"无农"的固有 印象。此次遴选 严格遵循品牌标 专家为参选产品打分。 深圳市麦轩营销 管理有限公司的 荔枝酥礼盒给评 审团留下了印象 深刻，专家们认 为其在加工深 度、艺术性、食 用性及市场价格 上均表现突出。 企业代表詹声浩 介绍，该款产品 精选樟木头原产 地观音绿荔枝为 原料精制而成， 甜而不腻、颜值 出众，是送礼佳 品。 "润肺回甘，既 能入汤日常滋 养，也很适合融 入现代茶饮，带 来风味创 新。"海丰县赤 石向日葵种养合 准化要求 ...

（来源：中国宝武） 邂逅 · 3454 期 · 11768 篇 作为宝地资产深耕区域人才安居市场的重要布局，宝地山西依托长租公寓品牌"友间公寓"的成熟体系与资源优势，以品牌联动、业务协同为核心路径，推 动旗下寓舍项目实现运营服务能级与市场口碑的双重突破。自纳入"友间公寓"品牌体系以来，宝地山西寓舍项目以"品牌引领+数智驱动+规范管理"为三大 支柱，深度践行"居友间、乐无间"品牌理念，不仅实现出租率与客户满意度的跨越式提升，更构建起宝地资产品牌赋能区域业务、区域实践反哺品牌影响 力的协同发展新格局，为太钢及区域人才安居注入新动能。 品牌赋能，重塑人才安居新体验 针对传统公寓定位模糊、服务单一的痛点，宝地山西寓舍项目深度嫁接友间公寓"人才安居"核心定位与成熟服务体系，完成从"单一住宿"到"品质安居"的 转型跨越。项目有关负责人表示："加入友间公寓品牌体系后，我们得到了上海友间公寓专业团队的全方位支持，不仅有线上专题培训、线下标杆门店参 访，还专门派人上门驻场指导，通过多维度深度交流，帮助我们快速复制成熟运营经验与服务标准，少走了很多弯路。" 在品牌标准的引领下，项目对标友间公寓优秀门店，升级硬件配套与服务场景：新 ...

面对消费市场信任重构的迫切需求与中小品牌成长突围的现实困境，中视新媒体联播平台依托多级媒体 矩阵及智库专家资源，正式启动在消费领域具有里程碑意义的品牌项目 ——《中视金榜》品牌振兴工 程。项目以 "权威背书 + 融媒传播 + 生态赋能" 为核心，构建覆盖民生消费全领域的价值评价体系，旨 在破解消费信任难题，助力地方品牌迈向高质量发展新阶段。 "《中视金榜》绝非传统意义上的榜单集合，而是以国家级媒体公信力为根基，连接优质品牌与消费需 求的生态服务平台。" 中视新媒体项目负责人在内部筹备会上强调，这一工程将通过系统性创新，为民 生消费领域注入信任动能。 该项目将全面整合中视新媒体在融媒体传播、专家智库和渠道资源方面的优势，针对当前消费市场中的 信任痛点与品牌成长瓶颈，推出一套覆盖民生消费全领域的权威评价与赋能体系。 中国消费市场正经历深层次结构性变革，消费升级与信任焦虑的双重诉求形成鲜明交织。一方面，消费 者需求从 "功能满足" 向 "品质追求" 跨越，品质安全、文化内涵、服务体验成为核心决策要素；另一方 面，市场乱象与信息不对称导致消费决策成本高企，信任成为稀缺性市场资源。 这一矛盾在中小企业与区域特色品牌中尤 ...

Core Insights - The third division of Tumushuke City is experiencing a peak in red date processing as the harvest season comes to an end, with significant orders flowing in from various markets including Guangdong [2][3][4] Group 1: Processing and Production - The processing companies are actively engaged in production, with facilities operating around the clock to meet the demand for high-quality red dates [3][5][8] - Tangyi Date Industry has already purchased 4,500 tons of red dates from local farmers, with a daily processing capacity increased from 15 tons to 30 tons due to equipment upgrades [7][19][20] - The total planting area for red dates in Tumushuke City is over 330,000 acres, with an expected total output of approximately 220,000 tons [10] Group 2: Market Demand and Sales - Tangyi Date Industry has signed contracts worth 25 million yuan, with red dates set to be shipped to Hebei, Guangzhou, and Shanghai [9] - The Green Sugar Heart Winter Date Cooperative has seen a significant increase in online and offline orders, producing over 1 ton of dried winter dates daily to meet demand [14][16] - The market for red dates is expanding, with the cooperative developing over ten derivative products, including freeze-dried dates [30][32] Group 3: Industry Development and Support - The red date industry in Qianhai Town has been bolstered by support from Guangdong, establishing a complete industrial chain with three core processing enterprises and nine modern production lines [23][24] - The focus has shifted from selling raw materials to creating brands, enhancing market recognition and expanding brand influence [40][44] - The local workforce is benefiting from the industry's growth, with employees experiencing increased job satisfaction and income opportunities [45][49][51]

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Protection Work Conference was held in Dali, Yunnan, launching the "2025 ICH Brand Promotion Week" to integrate ICH into modern life [1] - Young consumers are becoming the main force in ICH consumption, focusing on cultural identity, individual aesthetics, and experiential consumption [1][7] - The digital integration of ICH is accelerating, with initiatives like the "ICH Digital Box" providing immersive experiences [5] Group 1: Promotion and Market Trends - Over 120 ICH brands showcased their products during the promotion week, emphasizing the importance of integrating ICH into real consumption scenarios [1] - In the past year, over 2 billion videos related to national-level ICH representative projects were added, and related city activities generated a total of 19.1 billion yuan in group buying transactions [3] - Sales of ICH products exceeded 6.5 billion units on a video platform, indicating a growing market for traditional crafts like Yixing Zisha and Putian Wood Carving [3] Group 2: Brand Empowerment and Cross-Industry Collaboration - Traditional crafts are being modernized through brand empowerment and cross-industry collaborations, expanding their market reach [5] - The Yi embroidery, a national-level representative craft, is collaborating with international luxury brands and e-commerce platforms, significantly increasing the income of artisans [7] - The integration of traditional techniques with modern products, such as the collaboration between Bai ethnic dyeing and ceramic factories, has led to a 30% annual increase in sales for cultural creative products [7][9] Group 3: Expert Opinions - Experts highlight that brand development within ICH is crucial for diversifying individual ICH items and increasing visibility for young creators [11]

Core Insights - Nanjing's agricultural sector is experiencing a significant increase in rice production, with the "Jinling Flavor Rice" achieving high yields and quality, contributing to the city's ranking as third in China's urban modern agriculture development index [1][2][3] Group 1: Production and Yield - The "Nanjing Gu Man Man" cooperative expects an average yield of 650 kg per mu for the "Nan Jing 46" rice variety, with overall rice production in Nanjing showing a marked increase compared to last year [1] - Nanjing is implementing a large-scale project for rice and wheat rotation to enhance single crop yields, with 450,000 mu designated for this initiative, supported by expert teams from local agricultural institutions [2] - The mechanization level for rice cultivation in key areas has reached 97.8%, with a 100% coverage of high-quality varieties in core planting regions [2] Group 2: Brand Development and Market Impact - The "Jinling Flavor Rice" brand has helped stabilize prices for core varieties, with the "Nan Jing 46" winning a gold medal at a national tasting event, enhancing market competitiveness [3] - The introduction of an "order base + mother-son brand" model has established a comprehensive quality control system, ensuring consistent quality across the supply chain [3] Group 3: Economic Benefits and Community Impact - The collective income of a village cooperative has increased from 655,000 yuan to nearly 2 million yuan over four years, demonstrating the financial benefits of adopting quality rice production practices [4] - The integration of agricultural practices with local culture has attracted tourism, enhancing the economic viability of rice farming in the region [5] Group 4: Industry Collaboration and Technological Advancements - The agricultural sector is seeing collaborative upgrades across the supply chain, with significant investments in facilities and technology to reduce post-harvest losses and increase product value [6] - Nanjing's government is committed to supporting agricultural development through funding and initiatives aimed at promoting smart, green agriculture, ensuring a robust agricultural economy [6]