央视网消息：近日，2025年非物质文化遗产保护工作会在云南大理召开，同期启动"2025非遗品牌推广周"。全国120余家非遗品牌集中亮相， 推动非遗融入现代生活。 在大理的展陈现场，传统技艺、生活美学与当代设计集中亮相。本次推广周突出强调让非遗融入当下生活、走进真实消费场景。 如今，青年群体正成为非遗消费的"主力军"，他们注重文化认同、个性审美与场景体验。现场多个品牌以年轻化创意吸引关注。汪氏皮影以谐 音梗与萌系设计重塑传统皮影，朱炳仁·铜打造简约现代的生肖铜雕，契合年轻人祈愿消费心理。 平台数据显示，过去一年，新增国家级非遗代表性项目的视频超过了2亿条。2025年下半年，多个城市参与开展的"非遗好去处""宝藏小城非遗 季"活动，带动相关城市生活服务团购交易合计191亿元。 某视频平台企业社会责任部非遗项目负责人何慧介绍，过去一年非遗好物在平台的销售量超过了65亿单，像宜兴紫砂、鹤庆银器、莆田木雕这 样的非遗好物已经走到了千家万户。 2025年，彝族刺绣与国际奢侈品牌联合推出手袋，并与电商平台、饮品等品牌开展定制合作，使这项传统技艺从民族村寨走进全国市场。阿布 巫淋透露，通过跨界合作，其年收入已从早期的几十万元 ...

Core Insights - Nanjing's agricultural sector is experiencing a significant increase in rice production, with the "Jinling Flavor Rice" achieving high yields and quality, contributing to the city's ranking as third in China's urban modern agriculture development index [1][2][3] Group 1: Production and Yield - The "Nanjing Gu Man Man" cooperative expects an average yield of 650 kg per mu for the "Nan Jing 46" rice variety, with overall rice production in Nanjing showing a marked increase compared to last year [1] - Nanjing is implementing a large-scale project for rice and wheat rotation to enhance single crop yields, with 450,000 mu designated for this initiative, supported by expert teams from local agricultural institutions [2] - The mechanization level for rice cultivation in key areas has reached 97.8%, with a 100% coverage of high-quality varieties in core planting regions [2] Group 2: Brand Development and Market Impact - The "Jinling Flavor Rice" brand has helped stabilize prices for core varieties, with the "Nan Jing 46" winning a gold medal at a national tasting event, enhancing market competitiveness [3] - The introduction of an "order base + mother-son brand" model has established a comprehensive quality control system, ensuring consistent quality across the supply chain [3] Group 3: Economic Benefits and Community Impact - The collective income of a village cooperative has increased from 655,000 yuan to nearly 2 million yuan over four years, demonstrating the financial benefits of adopting quality rice production practices [4] - The integration of agricultural practices with local culture has attracted tourism, enhancing the economic viability of rice farming in the region [5] Group 4: Industry Collaboration and Technological Advancements - The agricultural sector is seeing collaborative upgrades across the supply chain, with significant investments in facilities and technology to reduce post-harvest losses and increase product value [6] - Nanjing's government is committed to supporting agricultural development through funding and initiatives aimed at promoting smart, green agriculture, ensuring a robust agricultural economy [6]

Core Insights - The article highlights the successful launch of the fishing season in Zhoushan, a major fishing hub in China, with a focus on the quality and branding of Zhoushan hairtail fish, which has a brand value of 4.729 billion yuan and accounts for 7%-10% of the national production [1][2] Group 1: Industry Developments - Zhoushan is recognized as one of the world's four major fishing grounds and the largest in China, with the fishing season starting from September 16 after the seasonal fishing ban [1] - The e-commerce platform has implemented direct sourcing and quality control measures to ensure the authenticity of Zhoushan hairtail fish, addressing market concerns about counterfeit products [1][2] - The introduction of the "7+7" full-link plan by Jingxi Self-operated enhances supply chain management, ensuring quality control and consumer satisfaction from the fishing port to the dining table [2] Group 2: Business Impact - The sales of deep-processed hairtail fish products have increased by 40% year-on-year, indicating a positive impact on local businesses due to the e-commerce platform's operational support [2] - The collaboration between e-commerce platforms and local enterprises has led to a doubling of order volumes for companies like Zhoushan Zhonghao Aquatic Products [2] - The integration of online and offline marketing strategies has significantly raised the brand awareness of Zhoushan hairtail fish, transforming its geographical brand value into consumer demand [2][3] Group 3: Consumer Experience - Consumers express increased confidence in purchasing hairtail fish online due to improved traceability and quality assurance measures [1] - The innovative supply chain model allows consumers to enjoy high-quality seafood at competitive prices, benefiting both consumers and producers [3]

Core Viewpoint - The "Leaf River Pearl" brand initiative aims to enhance the quality and upgrade the agricultural industry in the 45th Group's Qianhai Town, facilitating the two-way circulation of agricultural products between Xinjiang and Guangdong [3][5][46]. Group 1: Brand Development - The "Leaf River Pearl" brand was officially launched to promote local agricultural products, including 12 varieties such as red dates, ice sugar heart apples, and fragrant pears [20][24]. - The brand aims to transition from raw material sales to brand operation, enhancing the added value of agricultural products and supporting the construction of a national date town [18][26]. Group 2: Agricultural Production - Qianhai Town has 420,000 acres of arable land and 100,000 acres of fruit trees, producing 55,000 tons of red dates and 50,000 tons of ice sugar heart apples annually, with red dates accounting for 75% of the specialty crop output [9][10]. - The town has established a red date deep processing industrial park and introduced advanced processing equipment, promoting standardized cultivation across 70,000 acres of red dates [15][17]. Group 3: Market Integration - The "Xinjiang Products Southbound, Guangdong Products Northbound" initiative has created a platform for agricultural product sales between the two regions, facilitating long-term cooperation agreements [31][33]. - Four companies from Guangzhou signed procurement agreements for "Leaf River Pearl" products, marking the brand's entry into the Greater Bay Area market [34][36]. Group 4: Event and Promotion - A promotional event for the "Leaf River Pearl" brand was held, showcasing local products and enhancing community engagement through food and cultural displays [39][41]. - The event serves as a critical opportunity for the brand to reach a broader audience and strengthen the collaboration between Xinjiang and Guangdong [45][48].

Core Insights - The Inner Mongolia beef industry has transformed from a low point of 20 yuan per kilogram to nearly 30 yuan by 2025, reversing a two-year loss to a supply-demand imbalance, driven by the Inner Mongolia Beef Industry Association's coordinated efforts with local governments focusing on "production and sales collaboration and brand empowerment" [3][5]. Group 1: Production and Sales Collaboration - The core issue in the industry was the misalignment between production and sales, which the association addressed by eliminating intermediaries and establishing direct connections with major consumer markets like Guangdong [5]. - At the Inner Mongolia beef industry conference in May 2024, the price of live cattle increased by 1-2 yuan per kilogram, resulting in an average increase of around 1,000 yuan per head [5]. - Subsequent agreements led to the signing of orders for 300,000 high-end beef cattle and a 10.7 billion yuan cooperation deal, boosting the entire industry chain's output value to over 30 billion yuan [5]. Group 2: Brand Development and Quality Assurance - The association is shifting the focus from "resource output" to "brand output" by promoting the "Prairie Fresh Flavor" brand and establishing quality standards for beef products [7]. - A comprehensive quality traceability system has been implemented, making "Inner Mongolia beef" synonymous with "high-end, green, and traceable" products [7]. - Technological advancements have improved beef yield by 30% and reduced the feeding cycle by 60 days, enhancing the quality of beef products significantly [7]. Group 3: Industry Events and Resource Mobilization - National industry conferences have become crucial for consensus building and resource mobilization, with significant participation from industry elites [8]. - These events facilitate order signing between companies and promote the establishment of a sustainable "North Beef South Use" industry community [8]. - The association has also created financial support channels for breeding enterprises, including low-interest loans and policy coordination to strengthen the industry's resilience [8].

Core Viewpoint - Jiangsu Weifu Group has transformed from a comprehensive enterprise to a specialized real estate development group, playing a significant role in urban construction and operation since its establishment in 1993 [1] Group Overview - Jiangsu Weifu Group has total assets exceeding 18.2 billion yuan and holds an AA credit rating, managing 18 enterprises and having stakes in 10 others [3] - The group has received multiple honors, including being listed among the "Top 500 Chinese Brands" and recognized as a "Civilized Unit" in Jiangsu Province [3] Business Strategy - The company is actively adjusting its strategy in response to market changes, emphasizing green development, technological innovation, and brand empowerment [1] - It has expanded its operations beyond Nantong to regions such as Rudong, Changshu, and Gaoyou, developing various residential projects [1] Social Responsibility - Jiangsu Weifu Group prioritizes the construction of affordable housing as part of its social responsibility, having developed over 30 projects with a total construction area of nearly 10 million square meters [1] Community Services - The group is enhancing its community service offerings, including the development of ready-to-move-in talent apartments and a star-rated smart talent service system [2] - It is transitioning traditional property management to high-end property services, implementing 24-hour concierge services and exploring night market initiatives [2] Product Development - The group’s subsidiaries, Weifu Construction and Weifu Tianpeng, hold national first-class development qualifications, focusing on high-quality product development [2] - Current popular projects include Weifu Longteng Huafu and Weifu Shuxiang Ruyi, which integrate natural aesthetics with community functionality [2]

Group 1 - The Hebei Provincial Market Supervision Administration held the first station of the "Three Assistance Project" enterprise matchmaking meeting in Xingtai, focusing on industry cluster support [1][3] - The expert team consisted of over 30 experts and scholars from 13 provincial media organizations, aimed at providing professional advice to local enterprises [1][3] - The meeting included representatives from 28 enterprises across three major industry clusters: bicycles, pet food, and food products, addressing their development challenges [3] Group 2 - On September 26, the expert team conducted on-site assistance for specific companies, tailoring brand promotion plans based on media resources [5] - The initiative is part of the city's "Standard Service Improvement Year" activity, which aims to enhance the development of local industry clusters through brand, channel, and intellectual empowerment [7]

Core Viewpoint - Sichuan Province is making significant strides in quality development, achieving notable results in quality management and infrastructure, which serve as a model for national quality initiatives [1][2]. Group 1: Quality Infrastructure and Services - Sichuan is building a quality service system focused on "integration, comprehensiveness, and collaboration," creating a one-stop online and offline service platform for quality technical services [3][4]. - The province has established 33 national quality inspection centers and over 2,500 accredited testing institutions, enhancing its quality infrastructure [4]. Group 2: Quality Enterprises - The province promotes quality management among enterprises through a tiered cultivation approach, with 13 quality strong enterprise cases published [5][6]. - Sichuan has introduced digital tools for quality management, helping companies transition from manual inspections to intelligent controls, with 3 global "lighthouse factories" and 15 smart manufacturing demonstration factories established [6]. Group 3: Quality Chains - The government is focusing on strengthening key industrial chains by implementing quality improvement projects and addressing common quality issues across supply chains [7][8]. - Over 1,800 enterprises and 121 research institutes are involved in quality technology breakthroughs, solving 223 quality issues this year [7]. Group 4: Quality Counties - The province has developed a plan for cultivating quality counties, with 10 innovative cases published, emphasizing unique industrial characteristics [10][11]. - Quality services are being extended to rural areas to address the challenges faced by local enterprises in accessing quality support [11]. Group 5: Brand Empowerment - Sichuan is enhancing its brand strategy by establishing a brand cultivation mechanism, with 54 products authorized to use the "Tianfu Famous Products" brand [12][13]. - The province is actively promoting its products and brands through various events, aiming to increase the recognition of "Made in Sichuan" [13]. Group 6: Future Directions - The province plans to deepen the integration of quality initiatives across enterprises, chains, and counties, focusing on key industries such as low-altitude economy and artificial intelligence [14]. - Sichuan aims to enhance its quality infrastructure and brand cultivation mechanisms to boost the reputation and competitiveness of its products [14].

Core Insights - The visit by Zhang Dianlong, Deputy Director of the National Channel Expansion Department of "Brand China," aimed to explore the current state of brand development in Ningxia and discuss innovative paths and cooperation opportunities for brand building [1] Group 1: Ningxia Brand Development - The Ningxia Brand Research Association, led by Secretary General Yan Zheng, highlighted the positive development of local industries such as goji berries, sand sheep, and wine, but noted significant challenges in brand building [3] - Issues identified include an incomplete brand cultivation system, weak brand awareness among enterprises, insufficient brand influence in national and international markets, severe homogenization of products, and inadequate marketing efforts [3] Group 2: Collaborative Opportunities - Zhang Dianlong emphasized that "Brand China" serves as a practical implementation of the "three transformations," leveraging the authoritative media matrix of CCTV to provide comprehensive promotion for Ningxia brands [5] - The program aims to help Ningxia brands articulate their stories, enhance brand image and value, expand their reach through multimedia channels, and offer strategic consulting and marketing planning services [5] - Both parties agreed on the need for further interaction and collaboration to integrate national platforms with local resources, aiming to elevate Ningxia's brand building to a higher level and promote local brands nationally and internationally [5][7] Group 3: Future Support - The initiative will continue to monitor the growth dynamics of Ningxia brands and provide support to broaden their horizons and link opportunities, facilitating a wider development stage for local brands [7]

Core Viewpoint - Guorui Group has announced a significant strategic upgrade to its entrepreneurial support program "Chuangyi+", aimed at empowering high-quality entrepreneurial enterprises in their growth phase by leveraging capital, resources, and professional capabilities [1] Group 1: Program Overview - The "Chuangyi+" program was officially launched online on June 26, 2023, generating strong responses from entrepreneurs across various cities in China, including Hangzhou, Kunming, Chengdu, Beijing, Guangzhou, and Hohhot [1] - The program targets diverse fields such as new consumer brands, local lifestyle forces, e-commerce supply chains, AI, and cutting-edge technology [1] Group 2: Empowerment Systems - The upgrade focuses on enhancing five empowerment systems to provide comprehensive support throughout the lifecycle of selected entrepreneurs, from brand influence to capital support, physical space, strategic resources, and IPO path planning [2] - Brand Empowerment: Leverages the credibility and market influence of Guorui Group, a Hong Kong-listed company, to enhance market recognition for quality projects [3] - Capital Empowerment: Offers a full-chain financial support system, including direct investment and supply chain finance solutions to address cash flow challenges [6][7] - Space Empowerment: Provides flexible office and industrial spaces in major cities both domestically and internationally, supporting light asset operations [9][10] - Resource Empowerment: Facilitates connections with key networks and strategic resources, including government policy interpretation and market acceleration support [12][13] - Incubation Empowerment: Offers a full-process support system from startup to IPO, including community building and professional guidance [15][16] Group 3: Eligibility and Application - Basic eligibility criteria include a minimum of six months of establishment and annual revenue of at least 10 million RMB [18] - The program seeks innovative enterprises with independent intellectual property and business models, targeting entrepreneurs across various sectors [18] Group 4: Upcoming Activities - The program will launch a series of significant activities, including the "Chuangyi+ Salon" to create a comprehensive growth ecosystem for entrepreneurs [21] - A project launch event will be held in key entrepreneurial cities, showcasing the first batch of projects receiving Guorui's investment [21] - The "Yibei Coffee" founder column will feature exclusive interviews with successful entrepreneurs, sharing their experiences and insights [19]