Core Insights - The price of lychee is currently high due to its early market entry, with prices recently dropping from over 70 yuan per kilogram to around 48 yuan, and further expected declines as more varieties become available [1][4] - The total production of lychee in Dongguan is projected to reach between 24,000 to 30,000 tons, indicating a strong supply outlook for the upcoming season [5] - The overall trend in the fruit market shows a significant decrease in prices for various high-end fruits, including blueberries and cherries, suggesting a shift towards more affordable pricing for consumers [6][7][8] Price Trends - Lychee prices have seen fluctuations, with current retail prices around 48 yuan per kilogram, down from previous highs of over 70 yuan [1] - The price of air-freighted lychee is approximately 100 yuan per kilogram, but is expected to decrease as supply increases and transportation costs lower [4] - Other fruits, such as blueberries, have seen prices drop from over 100 yuan to around 50 yuan per kilogram, reflecting a broader trend of decreasing fruit prices [6][7] Production Outlook - Guangdong's lychee production is expected to be robust, with estimates of 99,000 tons from both the western and eastern regions, and additional contributions from the Pearl River Delta [6] - The early varieties of lychee, such as "Meizi Xiao," are anticipated to be available for sale by the end of May, with prices initially higher before stabilizing [6] Consumer Behavior - Consumers are responding positively to the lower prices of traditionally high-cost fruits, indicating a shift in purchasing patterns towards more affordable options [7][8] - The demand for lychee remains strong despite current high prices, with retailers actively promoting sales to move inventory [3][5]