Group 1: Financial Performance - The revenue growth for 2024 and 2025 is attributed to the increase in traditional cultural and educational leisure sectors, as well as the growth in the sports and fitness segment, primarily driven by the cross-border e-commerce business of the subsidiary, Ruitfei [2] - In 2024, Ruitfei's revenue is approximately 470 million, contributing to the company's total revenue of 1.94 billion [3] Group 2: Business Strategy and Market Expansion - The company plans to actively explore non-US markets and restructure its global supply chain and marketing system [3] - The company has not yet established a partnership with Pop Mart but remains open to suitable collaboration opportunities within the industry [2] Group 3: Product Development and Innovation - The core sectors of the company are cultural and educational leisure, and sports and fitness, with a focus on enhancing domestic market penetration and increasing online sales through its official website [3] - The company aims to establish a product research institute in 2025, focusing on the integration of IP, technology, and cultural creativity [3] Group 4: Support and Resources - The cultural tourism exhibition group, as a major shareholder, provides multi-faceted support in terms of talent, IP, and channels to aid the company's growth [3] - The company targets high-quality talent from prestigious universities for key positions in the product research institute, while also utilizing specialized recruitment plans to fill professional talent gaps [3] Group 5: Market Resilience and Challenges - The impact of tariff changes on the company's export business is difficult to assess accurately; however, the Southeast Asia production layout enhances cost control and supply chain stability [3] - The cross-border e-commerce business has shown resilience due to its pricing power and brand strength, with some products ranking highly on Amazon [3]