Core Insights - The fifth China Pharmaceutical Digital Marketing Forum was held in Beijing, gathering over 300 participants from pharmaceutical companies, renowned doctors, and scholars to discuss new opportunities, challenges, and pathways for digital marketing in the pharmaceutical industry [1] Group 1: Digital Marketing Development - The healthcare consumption demand is shifting from "disease treatment" to comprehensive health management, prompting JD Health to deepen its industry influence through high-quality industry conferences in various vertical fields [2] - JD Health has achieved a milestone in new drug launch capabilities, with over 30 new drugs set to debut on its platform by mid-2025, showcasing a rapid response time of just 5 minutes from drug inspection completion to market launch [4] Group 2: Service Expansion and Collaboration - JD Health is expanding its service boundaries from online business growth to include offline markets and retail pharmacies, creating a "full coverage, full link empowerment" service system to help pharmaceutical companies explore new market opportunities [5] - The company has developed a new collaboration model that simplifies the process for pharmaceutical companies to access multiple market channels through a single platform, significantly reducing communication costs and enhancing operational efficiency [5] Group 3: Education and Training Initiatives - JD Health is focusing on enhancing its core capabilities in doctor and pharmacist education to support business growth in offline and retail markets [6] - The company has implemented differentiated empowerment strategies for doctors based on the drug lifecycle, ensuring effective communication of clinical advantages and building trust for drug promotion in the market [8] - JD Health has launched the "Pharmacist Connect" platform to enhance pharmacists' professional service capabilities, supporting their transition to a more specialized role and driving growth in the retail market for pharmaceutical companies [8] Group 4: Future Directions - JD Health aims to continue its patient-centered approach by deepening technological innovation and ecosystem integration, collaborating with industry partners to build a new ecosystem for pharmaceutical digital marketing that emphasizes innovation, collaboration, and value co-creation [8]