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“菜农之家”赋能美丽乡村
Huan Qiu Wang· 2025-10-30 07:37
Core Insights - The "Farmers' Home" initiative by the postal service in Henan Province is effectively addressing the challenges faced by local farmers in selling their produce, leading to reduced costs and increased efficiency [1][2] - The platform integrates various services including e-commerce, agricultural technology support, and financial services, contributing to rural revitalization [1][2] Group 1: Platform Functionality - "Farmers' Home" combines government services, agricultural technology, inclusive finance, logistics, and convenience services into a comprehensive platform [1][2] - The platform has facilitated the sale of over 100,000 yuan worth of local agricultural products this year [2] Group 2: Agricultural Support - The initiative promotes online sales through platforms like Douyin and provides offline product exhibition areas, creating a direct channel from "field to table" [1] - Free agricultural technical publications and expert training sessions are offered to help farmers increase production and income [1] Group 3: Government and Financial Services - The platform allows villagers to access multiple government services without leaving their town, transforming service delivery from "people running errands" to "data running" [2] - A rural revitalization studio is established within the platform, with dedicated financial services to address farmers' financing challenges [2] Group 4: Logistics and Community Services - Collaborations in logistics have improved the efficiency of rural delivery services, facilitating the movement of agricultural products and industrial goods [2] - The platform also includes community health initiatives, such as regular health check-ups and educational lectures [2] Group 5: Future Goals - The postal service aims to deepen its roots in rural areas, enhancing its role in rural revitalization and contributing to the development of strong agriculture, beautiful countryside, and prosperous farmers [2]