Core Insights - The "China Online Consumption Brand Index (CBI)" has been launched to evaluate brand quality based on sales, prices, searches, and reviews, indicating a significant improvement in consumption quality in China from Q1 2023 to Q1 2025, with the index rising from 59.42 to 63.38, a 6.7 percentage point increase [1] Group 1: Index Development and Purpose - The CBI is the world's first online consumption index based on real consumer big data, focusing on high-quality development and providing both national and segmented indices for cities and industries [1][3] - The index aims to encourage quality competition and reduce price wars, guiding online consumption towards high-quality development [1][2] Group 2: New Metrics and Consumer Trends - A new "New Sharpness" metric has been introduced to assess brand sales growth, youth consumer growth, and product innovation, addressing issues of low-price competition and innovation stagnation in the e-commerce sector [2] - There is a growing demand for product innovation among consumers, highlighting a disconnect between brand R&D and consumer needs [2] Group 3: Market Dynamics and Brand Performance - Domestic brands like "Shanxiaoyousong" and "Laopu Gold" are gaining popularity due to their craftsmanship and designs that resonate with Chinese aesthetics and cultural confidence [2] - The research fills a gap in quality consumption assessment, utilizing e-commerce data to provide insights into market changes, as traditional metrics like retail sales and CPI do not measure consumption quality [3] Group 4: Competitive Landscape - China's large-scale market has become a core market for global brand strategies, with local brands like Huawei and Xiaomi showing growth rates exceeding that of Apple, indicating their competitiveness in an open market environment [4]