Core Viewpoint - The "Firefly Light" brand of Qingdao Urban Transport Holdings Group's Chengyang Bus Company has been recognized at the 7th Excellent Cultural Brand Selection and Promotion Event for Transportation, showcasing its commitment to service excellence and community impact [1] Group 1: Brand Recognition - The "Firefly Light" brand stood out among 648 brands nationwide, advancing to the on-site display segment [1] - The program "Firefly Light: 1508 Role Models" highlighted heartwarming stories from bus drivers and hotline staff, reflecting the company's service philosophy of "professionalism, focus, care, and emotion" [1] Group 2: Employee Excellence - The 1508 "driving role models" represent 80% of the frontline drivers, with many recognized as Shandong transportation craftsmen and integrity service role models [1] - The team includes 6 "Good People of Shandong" and 24 "Civilized Citizens of Qingdao," showcasing the company's commitment to cultivating a positive corporate culture [1] Group 3: Cultural Impact - The initiative demonstrates the significant achievements of the "Firefly Light" cultural brand over the years and highlights the company's role as a model for moral excellence [1] - The brand has previously received multiple honors, including "Top Ten Cultural Brands," and aims to leverage experiences from cultural brand construction through this exhibition [1]