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“超级皖”美食争霸赛宿州站圆满落幕,线上线下引爆消费新热潮
Sou Hu Cai Jing· 2025-09-12 05:10
Core Viewpoint - The "Super Anhui" food competition in Suzhou successfully integrated local culture and consumer experience, promoting nighttime economy and showcasing the diverse cultural charm of Suzhou [1] Group 1: Event Highlights - The event featured a 3.5-meter diameter "Anhui's First Bowl," symbolizing the inclusiveness of Suzhou's food culture, attracting many citizens for photos [3] - Over 30 intangible cultural heritage foods were showcased, including specialties like Symbol Li Hanji Roast Chicken and Liangpi Noodles, alongside nearly 20 agricultural product enterprises [3] - E-commerce live streaming was vibrant, with over 130 accounts participating, achieving sales of 8 million yuan through time-limited discounts and direct supply [3] Group 2: Economic Impact - Offline consumption surged, with restaurant merchants in the Yunji Street area seeing a 255% year-on-year increase in revenue [3] - Nearly 1,000 merchants in the main urban area achieved a single-day sales total exceeding 12 million yuan, demonstrating the event's strong impact on the consumer market [3] Group 3: Cultural Performances - The event featured various local cultural performances, including traditional music and dance, showcasing the artistic and athletic collision [5] - Online viewership exceeded 1 million, with a total exposure of related topics reaching 120 million times, while approximately 60,000 citizens attended the event in person [5] - The innovative "competition + interaction + entertainment" model created an immersive and multi-dimensional cultural tourism experience, enhancing cultural identity and consumer engagement [5]