Core Viewpoint - The article highlights the participation of the time-honored brand Laomannian at the Jiangsu Old Brand Expo, showcasing its rich heritage and innovative products, while promoting the integration of traditional craftsmanship with modern consumer demands [1][5]. Group 1: Company Heritage and Achievements - Laomannian, founded in 1710, has a history of over 300 years and has received numerous accolades, including recognition as a "Century-Old Meritorious Enterprise" and "Advanced Unit for Inheritance and Innovation" [2]. - The brand is known for its non-material cultural heritage in gold and silver craftsmanship, having participated in significant national events such as the G20 and the centenary of the Communist Party [2]. Group 2: Product Showcase and Consumer Engagement - At the expo, Laomannian's booth featured exquisite products, including the "Blooming Flower Silk Treasure Box," which combines traditional craftsmanship with modern design, attracting a diverse audience [3][4]. - The booth's atmosphere was lively, with staff engaging visitors by sharing the brand's history and craftsmanship, enhancing consumer appreciation for traditional arts [2][3]. Group 3: Cultural Preservation and Innovation - Laomannian emphasizes the preservation of cultural heritage while innovating its product offerings, recently opening the Jiangnan Garden-style Gold Museum to enhance cultural experiences [4]. - The museum features a non-material heritage workshop where artisans demonstrate traditional goldsmithing techniques, further promoting the brand's commitment to cultural transmission [4]. Group 4: Market Positioning and Consumer Trends - The brand aims to meet the evolving consumer demands for personalized and culturally rich products, positioning itself as a leader in the new consumption landscape [5][6]. - By participating in the expo, Laomannian seeks to enhance its market presence and contribute to the promotion of traditional culture while driving economic circulation [6].