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新巴尔虎左旗推动传统牧户游提质增效
Xin Lang Cai Jing· 2026-01-13 19:50
Core Insights - The integration of "animal husbandry + cultural tourism" in New Barag Right Banner is transforming traditional pastoral tourism into a deep experiential model, enhancing visitor engagement and satisfaction [1][2] - The region has seen a significant increase in winter pastoral tourism reception, with a year-on-year growth of 83.7% during the 2025-2026 winter season, leading to a total tourism revenue of nearly 3.6 million yuan [2] Group 1: Tourism Development - New Barag Right Banner is focusing on a dual system of "city-level pilot + banner-level cultivation" to promote pastoral tourism, with the first batch of 10 key pastoral tourism reception households [1] - The integration of non-material cultural heritage performances, folk experiences, and specialty dining has greatly increased visitor participation, encouraging them to stay longer and engage with local culture [1] Group 2: Agricultural Practices - The region promotes a "transit community" mechanism and implements scientific rotational grazing on 120,000 acres of summer pastures, achieving an 8-month rest period for grasslands and increasing vegetation coverage to 75% [2] - A full traceability system is in place for livestock, with each sheep wearing an electronic ear tag that allows consumers to track the entire process from breeding to processing, ensuring quality and safety [2] Group 3: Economic Impact - The sales proportion of beef and lamb has surged from less than 3% to 63.9%, indicating a strong market demand for local products driven by the "Hulunbuir Grassland" regional public brand [2] - The diverse business models, including winter fishing festivals and beef festivals, are transforming the harsh winter environment into significant economic opportunities, turning "ice and snow" into "gold and silver mountains" [2]