Core Viewpoint - The event "Moonlight over the Nine Provinces" is a unique water-based music concert that creatively combines music, traditional Chinese festivals, and the upcoming Mid-Autumn Festival, showcasing the brand's commitment to cultural engagement and emotional connection with consumers [1][2]. Company and Industry Summary - The concert was hosted by the Central Radio and Television Station and exclusively sponsored by Blue Moon (06993), marking the 12th consecutive year the brand has sponsored the CCTV Mid-Autumn Festival Gala [1]. - Blue Moon is recognized as a leading brand in the Chinese daily chemical and household cleaning sector, continuously innovating and expanding its Mid-Autumn IP strategy to deepen emotional connections with consumers [1]. - The event featured a mobile stage on the Blue Moon Supreme cruise ship, with performances from six intergenerational singers, blending classic melodies and popular songs to convey the theme of reunion [1]. - The concert not only showcased artistic expression but also extended Blue Moon's brand vision of promoting a clean, healthy, comfortable, dignified, and joyful living environment for families [1].