Core Viewpoint - The event "Moonlight over the Nine Provinces" is a unique water-based music concert that creatively combines music, traditional Chinese festivals, and the upcoming Mid-Autumn Festival, showcasing the brand's commitment to cultural engagement and emotional connection with consumers [1][2]. Company and Industry Summary - The concert was hosted by the Central Radio and Television Station and exclusively sponsored by Blue Moon (06993), marking the 12th consecutive year the brand has sponsored the CCTV Mid-Autumn Festival Gala [1]. - Blue Moon is recognized as a leading brand in the Chinese daily chemical and household cleaning sector, continuously innovating and expanding its Mid-Autumn IP strategy to deepen emotional connections with consumers [1]. - The event featured a mobile stage on the Blue Moon Supreme cruise ship, with performances from six intergenerational singers, blending classic melodies and popular songs to convey the theme of reunion [1]. - The concert not only showcased artistic expression but also extended Blue Moon's brand vision of promoting a clean, healthy, comfortable, dignified, and joyful living environment for families [1].

Group 1 - The core event is the strategic signing and launch of a marketing collaboration between Avita, CATL, and Mango TV, aimed at exploring innovative cross-brand marketing strategies through the program "Behind" [1] - The program "Behind" will feature in-depth interviews with key guests from popular shows, showcasing their real-life choices and emotional expressions at different life stages [4] - Avita's Vice President Jiang Qian emphasized that this collaboration will enhance Avita's brand diversification and align with the program's theme of exploring inner strength and new life journeys [4][10] Group 2 - Avita will provide luxury vehicles for the program's host and celebrity guests, integrating its brand image throughout the show's journey [6] - The program will creatively combine real people and AI for guest dialogues, utilizing Avita's AI capabilities to understand and respond to guests' emotions [6] - As Avita's second-largest shareholder, CATL will deepen its strategic cooperation with Avita by launching the "N PLUS model," focusing on advanced technology and joint brand promotion [8] Group 3 - This collaboration coincides with Avita's brand renewal, emphasizing a new expression of "new luxury" and resonating with the work and life passions of celebrity guests [10]