Core Insights - The article highlights the 10-year anniversary of the tree planting initiative in Weixian, emphasizing the collaboration between Yihai Kerry Group and local volunteers to enhance ecological restoration and community development [1][2][4]. Group 1: Tree Planting Initiative - The tree planting initiative began as a casual suggestion and has evolved into a significant ecological project, with over 160,000 trees planted across more than 5,000 acres, transforming barren land into green spaces [4][8]. - The initiative has contributed to carbon absorption, with the planted ecological forest estimated to absorb approximately 3,680 tons of CO2 equivalent annually, supporting national carbon reduction goals [8]. - The program has seen participation from over 5,000 individuals, including employees and volunteers, with a notable increase in tree survival rates from below 30% in the first year to much higher rates in subsequent years due to improved planning and execution [7][8]. Group 2: Community Engagement and Education - The initiative has fostered a shift in community perception, encouraging local residents to view tree planting as a personal and communal responsibility, which is essential for sustainable ecological efforts [10]. - A new model of "unified organization, parcel contracting, and planting management" has been introduced, allowing participants to take ownership of specific plots, enhancing their sense of belonging and commitment to the project [10][12]. - The establishment of the "Tree Planting Management Committee" marks a new phase in the initiative, aiming for standardized and sustainable development of the tree planting efforts [12]. Group 3: Broader Social Impact - Beyond tree planting, Yihai Kerry Group has engaged in various community support activities, including educational assistance and poverty alleviation, creating a dual approach of "industrial assistance + public charity" for rural revitalization [12][13]. - The company has invested over 60 million yuan in building a modern grain processing facility in Weixian, which has processed significant amounts of millet and grains, generating profits that are reinvested into local community projects [14]. - Educational initiatives include the establishment of Yihai Primary School and the Yihai Scholarship Center, providing support to local children and enhancing educational infrastructure [14][16].