蔚来新一代产品
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李斌:蔚来公司新一代产品有充分的成本竞争力
Zheng Quan Shi Bao Wang· 2025-09-02 13:16
Core Viewpoint - The company aims for a long-term gross margin target of 20%, with specific goals for different brands [1] Group 1: Gross Margin Targets - The NIO brand aims for a gross margin of 20%, with aspirations to reach 25% [1] - The Lado brand targets a gross margin higher than 15% [1] - The Firefly brand has a gross margin around 10% [1] Group 2: Cost Management and Product Strategy - The company has prepared for aggressive pricing with strong cost support based on long-term self-research technology accumulation [1] - The new generation of products is expected to have sufficient cost competitiveness due to effective cost control measures [1]