Core Viewpoint - NIO's recent "differential compensation" policy has led to significant dissatisfaction among early adopters of the 2024 models, who feel betrayed as they see newer models offered at lower prices and with better features, while receiving no compensation for their earlier purchases [1][2][12]. Summary by Sections Customer Experience - A customer, referred to as Gu Ming, expressed disappointment after purchasing a 2024 ET5 T model at a "clearance price" only to find that the 2025 model was released shortly after at a lower price with superior features [1][4]. - Gu Ming calculated that the value of his 2024 ES6 had dropped significantly, from an initial purchase price of ¥289,000 to a current market value of approximately ¥180,000, resulting in a loss of over ¥100,000 in just two months [1][5]. Company Response - Over 500 customers have reported similar grievances, and when they sought clarification from NIO, the company acknowledged the harm caused to 2024 model owners but stated that they could not provide compensation to all affected customers, suggesting collective legal action instead [2][12]. - NIO's official communication has been criticized for being dismissive, with customers feeling ignored and unvalued [12][14]. Pricing and Compensation Discrepancies - The 2025 models not only have better configurations but also come with additional benefits such as a longer free service period and financial incentives, while 2024 model owners received no such compensation [12][13]. - The compensation for 2025 model owners includes 100,000 points (valued at approximately ¥10,000), while 2024 model owners received no compensation, leading to feelings of unfair treatment among early buyers [12][13]. Trust and Brand Loyalty - Customers who trusted NIO's sales promises now feel deceived and neglected, questioning the brand's integrity and commitment to its early adopters [13][14]. - The situation has led to a significant erosion of trust among existing customers, who are now calling for a fair resolution to their grievances [14].