Core Points - The European Commission has fined three luxury fashion brands—Gucci, Chloé, and Loewe—approximately €157 million for restricting third-party retailers' pricing, which is deemed anti-competitive and violates EU antitrust laws [1][3]. Group 1: Penalty Details - The total fine imposed on the three companies amounts to about €157 million, with Gucci fined €119.7 million, Chloé €19.7 million, and Loewe €18 million [3]. - The violations were found to have occurred across the EU over several years, leading to increased prices and reduced consumer choices [3]. Group 2: Regulatory Actions - The European Commission conducted surprise inspections in April 2023 and officially launched an antitrust investigation in July 2023 [3]. - All three companies admitted to their illegal actions and cooperated with the investigation, which resulted in a reduction of the fines [3]. Group 3: Implications for the Industry - The decision serves as a strong signal to the fashion industry and other sectors that the EU will not tolerate such practices, emphasizing that principles of fair competition and consumer protection apply to all [3].