Core Insights - The event "2025 China Brand Day" highlighted the success of the "Qiai" brand in promoting rural revitalization, showcasing its growth from a small grass to a billion-dollar industry [1] Group 1: Brand Development and Economic Impact - Qichun County has leveraged the "Qiai" brand to attract leading enterprises like Jiadao Capital and Qizhou Tong, resulting in the establishment of over 4,000 enterprises in the health industry cluster [2] - The Qiai industry has evolved from small workshops to a significant health industry cluster, contributing to the income of over 30,000 farmers with a net income of over 36,000 yuan per hectare [2] - The brand has created over 100,000 jobs in e-commerce and moxibustion services, with workers in the processing sector earning over 3,500 yuan per month [2] Group 2: Cultural Heritage and Training - The "Qichun Moxibustion Therapy" has become a national intangible cultural heritage, with over 30 training institutions and 83,000 trained practitioners across more than 3,000 moxibustion centers [3] - The "Qichun Moxibustion Master" labor brand is valued at 32.69 billion yuan, ranking first in a national labor brand evaluation [3] Group 3: Brand Value Growth - The Qiai planting area is projected to reach 15,300 hectares by 2024, with the industry generating a total output value of 16.31 billion yuan, a 15.38-fold increase from 1.06 billion yuan in 2015 [5] - The brand value of "Qiai" is expected to grow from 3.56 billion yuan in 2015 to 14.26 billion yuan by 2025, marking a threefold increase [5]