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薇诺娜宝贝(WinonaBaby)
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贝泰妮(300957) - 2025年9月投资者关系活动记录表
2025-10-10 23:12
Group 1: Financial Performance - The company has improved its gross margin by focusing on high-margin products and optimizing cash flow and inventory structure [2] - Short-term performance pressures do not diminish the long-term value, with a strong emphasis on R&D and operational efficiency to support recovery [2] Group 2: Brand and Product Strategy - The mid-to-high-end brand Aokeman has been expanding its offline channels and is now entering the home beauty market through e-commerce live streaming, with significant sales growth in the first half of 2025 [3] - The company has established a clear multi-brand matrix, focusing on sensitive skin (Winona), infant skin care (WinonaBaby), anti-aging (Aokeman), and acne treatment (Beforteen) [3] Group 3: Channel Development - The company has successfully integrated online and offline channels through an "OMO" model, which has led to high repurchase rates and average transaction values [3] - Douyin (TikTok) has shown the fastest growth among channels, with a 7.4% increase in the first half of the year [3]