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探索推动消费市场再升级 农商银行在行动
Zheng Quan Ri Bao· 2025-07-13 15:44
Group 1 - The core viewpoint emphasizes that boosting and expanding consumption is crucial for stabilizing growth and enhancing domestic demand, with financial services playing a key role in driving consumption upgrades and opening new market opportunities [1] - The People's Bank of China and six other departments have issued guidelines to improve the financial service system, enhance service capabilities, and focus on key consumption areas to provide strong support for consumption's foundational role in economic development [1] - Financial institutions have been innovating and providing precise services to meet the growing consumer demand, contributing significantly to the high-quality development of the economy and society [1] Group 2 - Zhejiang Rural Commercial Bank has launched various promotional activities to stimulate county-level consumption, including significant discounts on music festival tickets and a comprehensive consumption promotion system with monthly themes and weekly events [2] - The bank has introduced innovative consumer credit products like "Salary Joy Loan" and optimized traditional products to create a consumption finance ecosystem covering housing, automobiles, tourism, and education, with consumer loans amounting to 2.513 billion yuan benefiting over 7,600 households [3] - Financial institutions are increasingly focusing on diverse consumption scenarios, adjusting business models, and innovating financial products and services to enhance local consumption activity and promote consumption upgrades [3] Group 3 - Individual businesses play a vital role in the consumption market, but they often face challenges such as small scale, weak risk resistance, and lack of collateral, leading to difficulties in financing [4] - Zhejiang Rural Commercial Bank has provided timely financial support to individual businesses, helping them overcome cash flow issues and ensuring smooth operations, as evidenced by a hardware trader's positive experience with the bank's tailored financing products [5] - The bank has developed a comprehensive financial service system by collaborating with local merchants and launching initiatives like the "Vegetable Basket" program, which aims to integrate financial services into everyday consumer needs [5]