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从77亿估值到“白菜价”卖身,体育社区虎扑咋不香了
Qi Lu Wan Bao Wang· 2025-06-05 03:14
Core Viewpoint - The acquisition of Hupu by Xunlei for 500 million yuan highlights the significant decline in Hupu's valuation from a peak of 7.72 billion yuan, raising questions about the reasons behind this drastic drop and the implications for both companies involved [1][6]. Group 1: Acquisition Details - Xunlei announced the acquisition of Hupu's operating company, Shanghai Kuanghui Internet Technology Co., Ltd., for 500 million yuan on June 4, 2023, after an initial announcement on January 27, 2023 [1]. - Hupu was once a leading sports content community with a peak valuation exceeding 7.72 billion yuan and had received significant investment from ByteDance [2][6]. Group 2: Reasons for Acquisition - The choice of Xunlei as the acquirer, rather than larger internet companies, is attributed to the current market dynamics where major players like Tencent and ByteDance already have established sports content ecosystems [4]. - Xunlei, facing challenges in its core business of download acceleration, views Hupu as a potential means to revitalize its user base and content ecosystem [5]. Group 3: Valuation Decline - Hupu's valuation decline is linked to the separation of its community business from other revenue-generating segments like e-commerce, which has significantly reduced its profitability and business scope [6][8]. - The heavy reliance on advertising revenue, which constituted 90% of Hupu's income post-split, has made it vulnerable to market fluctuations and diminished its attractiveness to investors [6][8]. Group 4: Potential Synergies - The acquisition is expected to create synergies between Xunlei's technology and Hupu's sports content, potentially enhancing user experience through improved services like cloud storage for sports videos and optimized live streaming [9][11]. - Xunlei can leverage Hupu's content to explore new business avenues, such as live sports events and e-commerce collaborations, thereby diversifying its revenue streams [12]. Group 5: Challenges Ahead - The integration of Xunlei and Hupu presents challenges due to their differing corporate cultures and operational focuses, necessitating careful management to achieve effective resource allocation [12]. - The future success of the merger will depend on overcoming the inherent difficulties in merging a technology-driven company with a content-focused community, as simply adding content to a tool or ads to content may not yield the desired results [12].