Group 1 - The first live broadcast featuring the digital persona of Luo Yonghao on Baidu e-commerce attracted over 13 million viewers, achieving a GMV of over 55 million yuan, setting a new record for digital person live streaming sales [1] - The live stream utilized AI to access its knowledge base 13,000 times and generated 97,000 words of product explanation content, with over 8,300 actions performed by Luo Yonghao and the digital assistant [1] - The virtual human technology is transitioning from a one-way output tool to a two-way interactive medium, redefining the e-commerce landscape and meeting the emotional connection needs of younger consumers [1] Group 2 - Fengshang Culture has developed a virtual performance product line, including a virtual performance cloud platform, digital human operator, and virtual performance supplier [2] - Yueliang Media has established a wholly-owned subsidiary focusing on the commercialization of digital humans and virtual IPs, aiming to explore new marketing models in the metaverse [2] - The company is building strong partnerships with leading media platforms and technology service providers to enhance its strategic positioning in emerging industries [2]