Core Insights - The article highlights the transition of a beekeeping business from father to daughter, showcasing the growth and innovation in honey-related products, particularly honey lip balm, which has gained international interest [1][3][4]. Company Overview - The beekeeping business was initially started by Feng Erlin to improve the living conditions of his family, and it has now evolved into a more extensive operation led by his daughter, Feng Yanping [3]. - Feng Yanping has developed over 50 products, primarily focusing on honey lip balm, which has received positive feedback and orders from foreign customers [3][4]. Market Potential - The honey lip balm product has achieved significant sales, including a recent order worth over one million yuan at the China International Import Expo [4]. - Feng Yanping believes that the unique geographical and ecological advantages of Inner Mongolia provide a strong foundation for the honey industry, with potential for increased brand recognition and market share [4]. Future Strategies - The company plans to leverage e-commerce platforms, live streaming, and short videos to reach consumers directly and promote honey and its derivative products [4].