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理塘蜂蜜水亮相广交会 交通银行支持高原特色产品走向世界
21世纪经济报道· 2025-10-22 14:04
Core Viewpoint - The article highlights the successful introduction of Litang honey water at the 138th China Import and Export Fair, showcasing its unique quality and the support from the Bank of Communications in promoting local products to broader markets [1][5]. Group 1: Product and Market Development - Litang honey water, derived from a pristine environment, has gained attention for its unique flavor and quality, but faced challenges due to geographical remoteness and limited brand recognition [4]. - In June 2020, an innovative model combining cooperatives, enterprises, and farmers was introduced to enhance honey production, leading to the donation of 200 solar-powered intelligent beehives by the Bank of Communications in 2023 to stabilize honey output [4]. - The Bank of Communications has supported the development of a range of honey-related products, including gift boxes and various honey-based items, with honey water achieving annual sales of 1.2 million bottles [4][5]. Group 2: Recognition and Impact - The selection of Litang honey water as a designated product at the fair signifies recognition of its green and healthy quality, as well as support for the rural revitalization story behind it [8]. - The presence of Litang honey water at the fair serves as a platform to showcase the unique charm of highland products and the achievements of financial support in rural revitalization [5][11]. - The journey of Litang honey water from a remote area to an international stage represents a successful attempt to break geographical barriers, highlighting the potential for local products to thrive in global markets [11].