新华社昆明8月25日电 题：小小油菜花何以"绽放"近百亿元产业？ 新华社记者吉哲鹏、胡了然、熊轩昂 油菜花，四叶黄花瓣，簇拥成团。 在滇东北的曲靖市罗平县，85万多亩油菜花花期汇成一片金色的"海洋"。这座人口66.7万的西南小 城，不仅入选"全国十大油菜花海"榜单，更打造了"滇东油库""云南油菜籽生产第一大县""全国蜜蜂春 繁基地"等名片。 2025年油菜花花期，罗平县接待游客135万人次，一季度旅游收入突破20亿元；2024年，当地实现 包括旅游、油菜籽加工、蜂产品等在内的"油菜花经济"产值近百亿元……小小油菜花何以托起西南小城 近百亿元的产业？ 像富锌农业这样的大型菜籽油加工企业罗平有6家，依托龙头企业，通过"公司+合作社+农户"模 式，当地撑起10余万吨油菜籽的年加工能力。 几个月前，当油菜花盛开时，逾85万亩油菜花铺展成"金色浪潮"，吸引了全国各地上百万名游客。 云上花乡乡村振兴示范园景区是当地"花海经济"的典型代表。这个由3个自然村、173户村民组成的 园区，借助沪滇协作项目资金支持，联合政府、高校等多方形成合力，借油菜花之名将村落打造为统一 管理、客源共享的民宿集群。 浪漫花海催生富民产业 走进罗 ...

Core Insights - Hangzhou Ruilin Bee Industry Co., Ltd. has successfully exported bee products worth over 400,000 yuan to Germany after obtaining EU registration, marking a significant entry into the European market [1][2] - The local bee industry in Tonglu, Zhejiang, is recognized as a major processing and export base in China, with a rich history and diverse flora for bee products [1] - The industry has expanded its product offerings beyond traditional honey to include bee glue capsules and drone pupae, targeting markets in the EU, Japan, and South Korea [1] Group 1 - The company has developed new products such as bee glue capsules and drone pupae, which have contributed to securing numerous EU orders this year [1] - The local bee industry has established a comprehensive coverage of breeding, processing, and research, exporting bee products to over 40 countries and regions globally [1] - The targeted support from customs has played a crucial role in helping the company and the industry to break into international markets [1] Group 2 - The company has upgraded its raw material traceability system, optimized production processes, and standardized packaging management under customs guidance, significantly improving product quality [2] - The customs authority has implemented convenient clearance measures, including a "7×24 hour" appointment inspection green channel, ensuring rapid and safe export of bee products [2] - The company expresses confidence in future sales following successful entry into the EU market [2]

Core Viewpoint - The importance of bees as vital pollinators for 75% of global crops is emphasized, highlighting their role in food security and biodiversity [2][15]. Group 1: Bee Culture and Education - The establishment of the Bee Museum by Beijing Zhifengtang Health Technology Co., Ltd. aims to promote bee culture and educate the public about the significance of bees [3][4]. - The founder expresses a deep emotional connection to bees and advocates for the dissemination of their values, such as unity, bravery, diligence, and dedication [3][4]. Group 2: Sustainable Beekeeping Practices - The company promotes a "half for the bees, half for the harvest" philosophy, advocating for sustainable honey extraction practices that prioritize bee health [6][10]. - The founder highlights the negative impact of over-extraction on bee populations, leading to stress and health issues among bees [6][11]. - A new initiative was launched to establish a "bee-friendly honey product standard" to ensure natural, sustainable, and traceable quality in the industry [9]. Group 3: Product Innovation - The company has introduced a new product line called "Flower Fruit Honey," which combines 80% natural honey with 20% fruit essence, targeting children's dietary needs and promoting nutritional benefits [14][15]. - The founder envisions expanding into the honey beverage market to further enhance public awareness and appreciation of honey [14].

Core Viewpoint - The strategic cooperation between Beijing Baihua Bee Industry Technology Development Co., Ltd. and New Zealand Egmont Company aims to expand the high-end honey market in China by introducing premium Manuka honey products tailored to local consumer preferences and health needs [1][2]. Group 1: Partnership Details - The partnership involves the registration of the trademark "Baiweita" for the imported Manuka honey, with the first batch expected to launch in July 2023 across major supermarkets and e-commerce platforms in China [4]. - Baihua Bee Industry will leverage its established domestic sales network and brand management experience to promote and sell New Zealand Manuka honey in the Chinese market, while Egmont will ensure compliance with New Zealand's strict quality standards throughout the supply chain [2][4]. Group 2: Product Development - The collaboration will explore diverse product forms and packaging designs, aiming to develop various UMF (Unique Manuka Factor) grade products and additional Manuka honey derivative products that cater to Chinese consumers [4]. - Baihua Bee Industry's historical background includes over a century of development, with recognition as a "Chinese Time-honored Brand" and experience as a supplier for major events like the Beijing Olympics [1][5]. Group 3: Strategic Goals - This partnership is seen as a significant step for Baihua Bee Industry in enhancing its core competitiveness and driving innovation within the bee product industry, aligning with the company's commitment to national enterprise reform and transformation [5].

文｜《好博会》报道组 张奥 【人物】 内蒙古康园蜂产品有限公司 董事长 侯景天 【 TA 说 】 或许， 90 天后局势还会变化，但我不再恐惧。我背后是 40 万蜂农、 1000 多户农户和 众多勤恳的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊 地安排着蜂蜜的出口节奏。 今年是他做蜂蜜的第 20 年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富 的养蜂经验与行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群 兢兢业业的蜂农和勤恳的员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光 聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这 样才能让行业真正地进入良性循环。" "死磕"国际标准 另外， 康园蜂业 还 分别在内蒙古、陕西、青海、广西、黑龙江等地建立了原料基地，涉 及蜂群数量超过40万群，与养蜂农户之间建立了稳定的共生型供需关系。 坚定向外走"不设限" 不过，随着国际形势的动荡，侯景天身边已经有一些企业感受到了质量不好把控的风险，从 而砍掉了出口。另一方面， ...

【人物】内蒙古康园蜂产品有限公司董事长 侯景天 【TA说】或许，90天后局势还会变化，但我不再恐惧。我背后是40万蜂农、1000多户农户和众多勤恳 的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊地安排着蜂 蜜的出口节奏。 今年是他做蜂蜜的第20年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富的养蜂经验与 行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群兢兢业业的蜂农和勤恳的 员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这样才能让行 业真正地进入良性循环。" "死磕"国际标准 蜂蜜是一门"笨"生意，从生产、经营到科研容不得马虎，这也是康园蜂业能成长为全国蜂产品行业龙头 企业的秘诀之一。目前，这家公司每年能对外出口超1000吨蜂蜜原料，主要面向日本、韩国、新加坡等 发达国家。 侯景天谈到做这类国家生意的难点在于：原材料检测极其苛刻，尤其是农药物残留方面往往要经过多轮 检测，才有机会入关。 文|《好博会》报道组 ...