Core Insights - Royal jelly is a rare natural complex nutrient with significant value in enhancing immunity, anti-aging, endocrine regulation, and improving sleep [1][6] - China is the world's largest producer and exporter of royal jelly, with an annual production of nearly 1,000 tons, over 90% of which is for export [1][6] - In 2024, China's royal jelly exports reached 623.81 tons, an increase of 11.12 tons from 2023, with export value at 14.53 million USD, up by 1.89 million USD [1][6] - However, in the first seven months of 2025, exports declined by 16.5% in quantity and 20.2% in value due to natural factors affecting production and rising market prices [1][6] Industry Overview - Royal jelly, also known as bee milk, is secreted by young worker bees and is rich in active ingredients with various health benefits [3][4] - The industry has evolved through four stages: initial awareness, primary development, significant production increase, and modernized development with advanced technology [4][5] Industry Chain - The royal jelly industry chain includes upstream beekeeping and processing equipment, midstream manufacturers, and downstream sales channels such as health product companies and e-commerce platforms [5][6] Current Market Status - The market for royal jelly is competitive with numerous brands, where well-known brands dominate due to product quality and market share [6][10] - Key companies in the industry include Nanjing Laoshanyao Pharmaceutical Co., Ltd., Jiangxi Wang's Beekeeping Garden Co., Ltd., and Hangzhou Bee's Language Co., Ltd. [6][9] Export Data - Major export regions for Chinese royal jelly include Spain and Japan, accounting for over 50% of total exports [6][10] - In the first half of 2025, Zhejiang province led in exports, followed by Jiangsu and Shanghai, with varying growth rates across provinces [8][10] Future Trends - Market demand for royal jelly is expected to grow due to increasing consumer awareness of natural health products [10][11] - The industry is moving towards intelligent, automated, and sustainable production methods, enhancing efficiency and quality [11][12] - There is a trend towards functional and diversified products, with advancements in biotechnology enabling the development of customized health products [12]

Core Viewpoint - The article highlights how the small rapeseed flower has developed into a nearly 10 billion yuan industry in Luoping County, Yunnan Province, driven by tourism, rapeseed processing, and bee products, showcasing a successful model of rural economic development [1][4]. Group 1: Economic Impact - Luoping County's rapeseed flower economy generated nearly 10 billion yuan in 2024, with tourism revenue exceeding 2 billion yuan in the first quarter of 2025, attracting 1.35 million visitors during the flower season [1][3]. - The county has established itself as a major hub for rapeseed oil production, with six large processing enterprises capable of processing over 100,000 tons of rapeseed annually [2]. Group 2: Agricultural Development - The area under rapeseed cultivation has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, supported by government policies and agricultural guidance [6][10]. - The introduction of modern low-temperature pressing technology has allowed local enterprises to process 30,000 tons of rapeseed annually, producing 10,000 tons of oil while retaining nutritional quality [7][10]. Group 3: Tourism and Cultural Integration - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, evolving into a year-round tourism brand that includes various events, significantly increasing visitor engagement [8][9]. - The "Cloud Flower Town" rural revitalization demonstration park has attracted over 600,000 visitors, enhancing local collective economic growth through tourism and hospitality [3][4]. Group 4: Future Development Strategies - Future plans include leveraging the rapeseed flower as a medium to enhance multi-industry integration, aiming to create a year-round tourism experience rather than a seasonal attraction [9][12]. - The local government is collaborating with agricultural research institutions to develop higher-yielding rapeseed varieties and innovative planting methods to enhance the overall agricultural landscape [10][12].

Core Insights - Hangzhou Ruilin Bee Industry Co., Ltd. has successfully exported bee products worth over 400,000 yuan to Germany after obtaining EU registration, marking a significant entry into the European market [1][2] - The local bee industry in Tonglu, Zhejiang, is recognized as a major processing and export base in China, with a rich history and diverse flora for bee products [1] - The industry has expanded its product offerings beyond traditional honey to include bee glue capsules and drone pupae, targeting markets in the EU, Japan, and South Korea [1] Group 1 - The company has developed new products such as bee glue capsules and drone pupae, which have contributed to securing numerous EU orders this year [1] - The local bee industry has established a comprehensive coverage of breeding, processing, and research, exporting bee products to over 40 countries and regions globally [1] - The targeted support from customs has played a crucial role in helping the company and the industry to break into international markets [1] Group 2 - The company has upgraded its raw material traceability system, optimized production processes, and standardized packaging management under customs guidance, significantly improving product quality [2] - The customs authority has implemented convenient clearance measures, including a "7×24 hour" appointment inspection green channel, ensuring rapid and safe export of bee products [2] - The company expresses confidence in future sales following successful entry into the EU market [2]

Core Viewpoint - The importance of bees as vital pollinators for 75% of global crops is emphasized, highlighting their role in food security and biodiversity [2][15]. Group 1: Bee Culture and Education - The establishment of the Bee Museum by Beijing Zhifengtang Health Technology Co., Ltd. aims to promote bee culture and educate the public about the significance of bees [3][4]. - The founder expresses a deep emotional connection to bees and advocates for the dissemination of their values, such as unity, bravery, diligence, and dedication [3][4]. Group 2: Sustainable Beekeeping Practices - The company promotes a "half for the bees, half for the harvest" philosophy, advocating for sustainable honey extraction practices that prioritize bee health [6][10]. - The founder highlights the negative impact of over-extraction on bee populations, leading to stress and health issues among bees [6][11]. - A new initiative was launched to establish a "bee-friendly honey product standard" to ensure natural, sustainable, and traceable quality in the industry [9]. Group 3: Product Innovation - The company has introduced a new product line called "Flower Fruit Honey," which combines 80% natural honey with 20% fruit essence, targeting children's dietary needs and promoting nutritional benefits [14][15]. - The founder envisions expanding into the honey beverage market to further enhance public awareness and appreciation of honey [14].

Core Viewpoint - The strategic cooperation between Beijing Baihua Bee Industry Technology Development Co., Ltd. and New Zealand Egmont Company aims to expand the high-end honey market in China by introducing premium Manuka honey products tailored to local consumer preferences and health needs [1][2]. Group 1: Partnership Details - The partnership involves the registration of the trademark "Baiweita" for the imported Manuka honey, with the first batch expected to launch in July 2023 across major supermarkets and e-commerce platforms in China [4]. - Baihua Bee Industry will leverage its established domestic sales network and brand management experience to promote and sell New Zealand Manuka honey in the Chinese market, while Egmont will ensure compliance with New Zealand's strict quality standards throughout the supply chain [2][4]. Group 2: Product Development - The collaboration will explore diverse product forms and packaging designs, aiming to develop various UMF (Unique Manuka Factor) grade products and additional Manuka honey derivative products that cater to Chinese consumers [4]. - Baihua Bee Industry's historical background includes over a century of development, with recognition as a "Chinese Time-honored Brand" and experience as a supplier for major events like the Beijing Olympics [1][5]. Group 3: Strategic Goals - This partnership is seen as a significant step for Baihua Bee Industry in enhancing its core competitiveness and driving innovation within the bee product industry, aligning with the company's commitment to national enterprise reform and transformation [5].

文｜《好博会》报道组 张奥 【人物】 内蒙古康园蜂产品有限公司 董事长 侯景天 【 TA 说 】 或许， 90 天后局势还会变化，但我不再恐惧。我背后是 40 万蜂农、 1000 多户农户和 众多勤恳的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊 地安排着蜂蜜的出口节奏。 今年是他做蜂蜜的第 20 年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富 的养蜂经验与行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群 兢兢业业的蜂农和勤恳的员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光 聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这 样才能让行业真正地进入良性循环。" "死磕"国际标准 另外， 康园蜂业 还 分别在内蒙古、陕西、青海、广西、黑龙江等地建立了原料基地，涉 及蜂群数量超过40万群，与养蜂农户之间建立了稳定的共生型供需关系。 坚定向外走"不设限" 不过，随着国际形势的动荡，侯景天身边已经有一些企业感受到了质量不好把控的风险，从 而砍掉了出口。另一方面， ...

【人物】内蒙古康园蜂产品有限公司董事长 侯景天 【TA说】或许，90天后局势还会变化，但我不再恐惧。我背后是40万蜂农、1000多户农户和众多勤恳 的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊地安排着蜂 蜜的出口节奏。 今年是他做蜂蜜的第20年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富的养蜂经验与 行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群兢兢业业的蜂农和勤恳的 员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这样才能让行 业真正地进入良性循环。" "死磕"国际标准 蜂蜜是一门"笨"生意，从生产、经营到科研容不得马虎，这也是康园蜂业能成长为全国蜂产品行业龙头 企业的秘诀之一。目前，这家公司每年能对外出口超1000吨蜂蜜原料，主要面向日本、韩国、新加坡等 发达国家。 侯景天谈到做这类国家生意的难点在于：原材料检测极其苛刻，尤其是农药物残留方面往往要经过多轮 检测，才有机会入关。 文|《好博会》报道组 ...