新华社卢布尔雅那11月27日电 综述｜斯洛文尼亚企业看好中国市场前景 新华社记者周玥 近日，多家斯洛文尼亚企业负责人在接受新华社记者采访时表示，中国消费者对高品质且具有创新和文 化特色的产品需求日益增长，这些企业因此看好中国市场前景。 巧克力和葡萄酒公司紫水晶有限责任公司自2019年开始活跃于中国食品饮料市场，经常与经销商合作举 办葡萄酒品鉴会。首席执行官博扬·奥布雷诺维奇说，中国消费者愈发追求产品品质，非常注重质量标 准，而高端产品通常能够满足这些期望。 "进入中国市场后，我们这家公司注意到中国消费者对有机和天然保健品的需求急剧增长。"斯洛文尼亚 蜂产品品牌梅德克斯公司中国区总代理廖莎莎表示，"消费者会寻找拥有有机认证、不含人工添加剂的 产品，会比较不同品牌的有机资质。"她说，这一趋势凸显了中国消费者对高品质营养产品日益增长的 需求，也增强了公司进一步拓展中国市场的信心。 斯洛文尼亚技术型公司也看到了中国市场的巨大发展空间。电机制造商多梅尔公司于2006年进入中国市 场，技术创新和与中国企业开展紧密合作是其战略核心。公司中国区总经理博什蒂安·德姆沙尔说，"我 们在苏州的生产基地不仅仅是一家工厂，更是我们致力 ...

Core Viewpoint - The article highlights the successful introduction of Litang honey water at the 138th China Import and Export Fair, showcasing its unique quality and the support from the Bank of Communications in promoting local products to broader markets [1][5]. Group 1: Product and Market Development - Litang honey water, derived from a pristine environment, has gained attention for its unique flavor and quality, but faced challenges due to geographical remoteness and limited brand recognition [4]. - In June 2020, an innovative model combining cooperatives, enterprises, and farmers was introduced to enhance honey production, leading to the donation of 200 solar-powered intelligent beehives by the Bank of Communications in 2023 to stabilize honey output [4]. - The Bank of Communications has supported the development of a range of honey-related products, including gift boxes and various honey-based items, with honey water achieving annual sales of 1.2 million bottles [4][5]. Group 2: Recognition and Impact - The selection of Litang honey water as a designated product at the fair signifies recognition of its green and healthy quality, as well as support for the rural revitalization story behind it [8]. - The presence of Litang honey water at the fair serves as a platform to showcase the unique charm of highland products and the achievements of financial support in rural revitalization [5][11]. - The journey of Litang honey water from a remote area to an international stage represents a successful attempt to break geographical barriers, highlighting the potential for local products to thrive in global markets [11].

Core Insights - Royal jelly is a rare natural complex nutrient with significant value in enhancing immunity, anti-aging, endocrine regulation, and improving sleep [1][6] - China is the world's largest producer and exporter of royal jelly, with an annual production of nearly 1,000 tons, over 90% of which is for export [1][6] - In 2024, China's royal jelly exports reached 623.81 tons, an increase of 11.12 tons from 2023, with export value at 14.53 million USD, up by 1.89 million USD [1][6] - However, in the first seven months of 2025, exports declined by 16.5% in quantity and 20.2% in value due to natural factors affecting production and rising market prices [1][6] Industry Overview - Royal jelly, also known as bee milk, is secreted by young worker bees and is rich in active ingredients with various health benefits [3][4] - The industry has evolved through four stages: initial awareness, primary development, significant production increase, and modernized development with advanced technology [4][5] Industry Chain - The royal jelly industry chain includes upstream beekeeping and processing equipment, midstream manufacturers, and downstream sales channels such as health product companies and e-commerce platforms [5][6] Current Market Status - The market for royal jelly is competitive with numerous brands, where well-known brands dominate due to product quality and market share [6][10] - Key companies in the industry include Nanjing Laoshanyao Pharmaceutical Co., Ltd., Jiangxi Wang's Beekeeping Garden Co., Ltd., and Hangzhou Bee's Language Co., Ltd. [6][9] Export Data - Major export regions for Chinese royal jelly include Spain and Japan, accounting for over 50% of total exports [6][10] - In the first half of 2025, Zhejiang province led in exports, followed by Jiangsu and Shanghai, with varying growth rates across provinces [8][10] Future Trends - Market demand for royal jelly is expected to grow due to increasing consumer awareness of natural health products [10][11] - The industry is moving towards intelligent, automated, and sustainable production methods, enhancing efficiency and quality [11][12] - There is a trend towards functional and diversified products, with advancements in biotechnology enabling the development of customized health products [12]

Core Viewpoint - The article highlights how the small rapeseed flower has developed into a nearly 10 billion yuan industry in Luoping County, Yunnan Province, driven by tourism, rapeseed processing, and bee products, showcasing a successful model of rural economic development [1][4]. Group 1: Economic Impact - Luoping County's rapeseed flower economy generated nearly 10 billion yuan in 2024, with tourism revenue exceeding 2 billion yuan in the first quarter of 2025, attracting 1.35 million visitors during the flower season [1][3]. - The county has established itself as a major hub for rapeseed oil production, with six large processing enterprises capable of processing over 100,000 tons of rapeseed annually [2]. Group 2: Agricultural Development - The area under rapeseed cultivation has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, supported by government policies and agricultural guidance [6][10]. - The introduction of modern low-temperature pressing technology has allowed local enterprises to process 30,000 tons of rapeseed annually, producing 10,000 tons of oil while retaining nutritional quality [7][10]. Group 3: Tourism and Cultural Integration - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, evolving into a year-round tourism brand that includes various events, significantly increasing visitor engagement [8][9]. - The "Cloud Flower Town" rural revitalization demonstration park has attracted over 600,000 visitors, enhancing local collective economic growth through tourism and hospitality [3][4]. Group 4: Future Development Strategies - Future plans include leveraging the rapeseed flower as a medium to enhance multi-industry integration, aiming to create a year-round tourism experience rather than a seasonal attraction [9][12]. - The local government is collaborating with agricultural research institutions to develop higher-yielding rapeseed varieties and innovative planting methods to enhance the overall agricultural landscape [10][12].

Core Insights - Hangzhou Ruilin Bee Industry Co., Ltd. has successfully exported bee products worth over 400,000 yuan to Germany after obtaining EU registration, marking a significant entry into the European market [1][2] - The local bee industry in Tonglu, Zhejiang, is recognized as a major processing and export base in China, with a rich history and diverse flora for bee products [1] - The industry has expanded its product offerings beyond traditional honey to include bee glue capsules and drone pupae, targeting markets in the EU, Japan, and South Korea [1] Group 1 - The company has developed new products such as bee glue capsules and drone pupae, which have contributed to securing numerous EU orders this year [1] - The local bee industry has established a comprehensive coverage of breeding, processing, and research, exporting bee products to over 40 countries and regions globally [1] - The targeted support from customs has played a crucial role in helping the company and the industry to break into international markets [1] Group 2 - The company has upgraded its raw material traceability system, optimized production processes, and standardized packaging management under customs guidance, significantly improving product quality [2] - The customs authority has implemented convenient clearance measures, including a "7×24 hour" appointment inspection green channel, ensuring rapid and safe export of bee products [2] - The company expresses confidence in future sales following successful entry into the EU market [2]

Core Viewpoint - The importance of bees as vital pollinators for 75% of global crops is emphasized, highlighting their role in food security and biodiversity [2][15]. Group 1: Bee Culture and Education - The establishment of the Bee Museum by Beijing Zhifengtang Health Technology Co., Ltd. aims to promote bee culture and educate the public about the significance of bees [3][4]. - The founder expresses a deep emotional connection to bees and advocates for the dissemination of their values, such as unity, bravery, diligence, and dedication [3][4]. Group 2: Sustainable Beekeeping Practices - The company promotes a "half for the bees, half for the harvest" philosophy, advocating for sustainable honey extraction practices that prioritize bee health [6][10]. - The founder highlights the negative impact of over-extraction on bee populations, leading to stress and health issues among bees [6][11]. - A new initiative was launched to establish a "bee-friendly honey product standard" to ensure natural, sustainable, and traceable quality in the industry [9]. Group 3: Product Innovation - The company has introduced a new product line called "Flower Fruit Honey," which combines 80% natural honey with 20% fruit essence, targeting children's dietary needs and promoting nutritional benefits [14][15]. - The founder envisions expanding into the honey beverage market to further enhance public awareness and appreciation of honey [14].

Core Viewpoint - The strategic cooperation between Beijing Baihua Bee Industry Technology Development Co., Ltd. and New Zealand Egmont Company aims to expand the high-end honey market in China by introducing premium Manuka honey products tailored to local consumer preferences and health needs [1][2]. Group 1: Partnership Details - The partnership involves the registration of the trademark "Baiweita" for the imported Manuka honey, with the first batch expected to launch in July 2023 across major supermarkets and e-commerce platforms in China [4]. - Baihua Bee Industry will leverage its established domestic sales network and brand management experience to promote and sell New Zealand Manuka honey in the Chinese market, while Egmont will ensure compliance with New Zealand's strict quality standards throughout the supply chain [2][4]. Group 2: Product Development - The collaboration will explore diverse product forms and packaging designs, aiming to develop various UMF (Unique Manuka Factor) grade products and additional Manuka honey derivative products that cater to Chinese consumers [4]. - Baihua Bee Industry's historical background includes over a century of development, with recognition as a "Chinese Time-honored Brand" and experience as a supplier for major events like the Beijing Olympics [1][5]. Group 3: Strategic Goals - This partnership is seen as a significant step for Baihua Bee Industry in enhancing its core competitiveness and driving innovation within the bee product industry, aligning with the company's commitment to national enterprise reform and transformation [5].

Core Viewpoint - The company, Inner Mongolia Kangyuan Bee Products Co., Ltd., led by Chairman Hou Jingtian, emphasizes the importance of international expansion despite challenges, believing that this is essential for the industry's healthy development [2][10]. Group 1: Company Strategy - The company exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [4]. - Hou Jingtian highlights the rigorous quality standards required for exporting honey, particularly concerning pesticide residue testing, which can cost thousands of yuan per batch [6][7]. - To ensure high export rates, the company focuses on strict production processes and compliance with international standards, ensuring the products are natural and pure [7][9]. Group 2: Market Challenges - The honey industry is currently under pressure, with the price of bulk honey decreasing by 40%, affecting the livelihoods of beekeepers [10]. - Some companies have reduced their export activities due to difficulties in maintaining quality control, but Kangyuan believes that expanding into international markets can help stabilize domestic prices [10][11]. Group 3: Innovation and Adaptation - The company is actively pursuing transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao's overseas site [13]. - Hou Jingtian expresses a commitment to continuous improvement and innovation, stating that there are no limits to the company's ambitions in establishing a significant e-commerce presence [13]. Group 4: Industry Events - The first "Good Life Expo" is set to take place from June 27 to 29 in Beijing, aimed at enhancing consumer vitality and supporting quality brands in expanding their markets [14][15]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels, facilitating global trade and market demand alignment [15].

Core Viewpoint - The chairman of Inner Mongolia Kangyuan Bee Products Co., Ltd., Hou Jingtian, emphasizes the necessity of expanding internationally despite challenges, believing that this is essential for the industry's healthy development [1][4]. Company Strategy - Kangyuan Bee Products exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [1][4]. - The company has established raw material bases in several provinces, involving over 400,000 bee colonies, creating a stable symbiotic supply-demand relationship with beekeepers [6]. Quality Control - The company faces stringent quality control measures, particularly regarding pesticide residue, which requires multiple rounds of testing before products can be exported [4][6]. - Each batch of honey must pass several tests, costing thousands of yuan, and any failure results in the entire batch being rejected [4][6]. Market Challenges - The honey industry has faced pressure, with the price of mass-market honey dropping by 40%, impacting beekeepers' livelihoods [6][8]. - Some companies have reduced exports due to concerns over quality control, but Kangyuan believes that maintaining international sales can help stabilize domestic prices [6][8]. Digital Transformation - Kangyuan is actively pursuing digital transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao [8][9]. - The company aims to leverage live streaming to enhance its online presence and sales, with no set limits on growth expectations [9]. Industry Events - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at boosting consumer vitality and supporting quality brands in expanding their markets [10]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels [10].