融合蜀锦元素的女鞋

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成都双流造”女鞋亮相意大利国际鞋展 以非遗赋能“蓉品出海
Mei Ri Jing Ji Xin Wen· 2025-06-16 10:16
Core Insights - The 103rd International Footwear Exhibition in Italy showcased 1,100 exhibitors and brands, highlighting the latest trends and innovations in the footwear industry [1] - Chengdu's "Shuangliu-made" women's shoes, featuring the integration of traditional Shu brocade, received significant attention, marking a notable cultural export [1] Group 1: Exhibition Highlights - The exhibition attracted buyers from over 40 countries, with 80% from Europe and 12% from Asia, enhancing the event's appeal with unique Eastern charm [2] - Chengdu's dedicated exhibition booth, "Panda Hometown · Shoe Capital Craftsmanship," featured Shu brocade shoes that combine traditional craftsmanship with modern design [1][2] Group 2: Market Response - European consumers are increasingly receptive to women's shoes that incorporate elements of Chinese traditional culture, with immediate interest shown by international buyers [1] - Within half a day of the exhibition opening, over 20 buyers from various countries expressed strong interest, leading to immediate collaboration discussions with an Italian client [1] Group 3: Trade and Economic Development - From January to April, Shuangliu District achieved a total foreign trade import and export volume of 35.979 billion yuan, with a growth rate of 20.58% [2] - The district's export volume for "Rong products" reached 4.636 billion yuan, ranking second in the city with a growth rate of 63.9% [2] - Future initiatives include enhancing the "Shuangliu-made" product catalog and promoting cross-border e-commerce and international trade events [2]