Core Viewpoint - Shanghai Aiyingshi Business Service Co., Ltd. (referred to as "Aiyingshi") has been recognized for its outstanding public relations strategies and corporate social responsibility practices, winning two awards at the "Baiyu Cong Cup" event, highlighting its commitment to sustainable development and social issues [2][5][10] Group 1: Awards and Recognition - Aiyingshi's projects "Supporting Farmers and Sustainable Development" and "Old Clothes for New Children" both received the "Demonstration Award" at the event, showcasing the company's innovative public relations efforts in the maternal and infant industry [5][10] - The "Baiyu Cong Cup" event coincided with the 40th anniversary of the Shanghai Public Relations Association, marking a significant milestone in the industry with a record number of 212 case submissions [8][10] Group 2: Case Studies - The "Supporting Farmers and Sustainable Development" project innovatively combines geographical indication agricultural products with deep processing and brand support, addressing food safety and consumer trust in the maternal and infant industry [10][12] - Aiyingshi's initiative to select high-quality agricultural products from certified geographical areas and implement a model of "enterprise funding + technical management" effectively supports farmers while ensuring the purity and safety of ingredients [12][14] - The "Old Clothes for New Children" project addresses the rapid iteration and waste of children's clothing by establishing convenient recycling points through its nationwide store network, transforming consumers into partners in environmental action [14][16] Group 3: Future Directions - Aiyingshi aims to integrate ESG (Environmental, Social, and Governance) principles into its corporate strategy, continuing to engage with consumers and partners to create a healthier and more sustainable future [16]