Core Viewpoint - The article highlights the growing concerns regarding the compliance and safety of maternity skincare products, particularly those marketed as suitable for pregnant women, amidst increasing scrutiny from regulatory bodies [1][6][10]. Group 1: Market Overview - The maternity skincare market is experiencing significant growth, with brands promoting products as "suitable for pregnant women" to capture consumer trust [3][5]. - Kangaroo Mom, a leading brand in this sector, reported a sales figure exceeding 1.5 billion yuan in 2023, indicating strong market performance [13]. Group 2: Compliance Issues - Despite claims of safety, many products marketed for pregnant women lack the necessary special cosmetic permits as mandated by the National Medical Products Administration [10][17]. - Kangaroo Mom's core products, despite being marketed as suitable for pregnant women, are registered only as regular cosmetics, not as specialized products for this demographic [11][12]. Group 3: Consumer Feedback and Risks - There have been reports of allergic reactions from consumers using Kangaroo Mom products, raising questions about the brand's accountability and the safety of its offerings [12]. - Regulatory scrutiny has intensified, with instances of fines and penalties imposed on brands for misleading claims regarding product suitability for pregnant women [18][19]. Group 4: Future Directions - To maintain its market position, Kangaroo Mom must prioritize compliance by expediting the registration of special efficacy products and addressing consumer feedback effectively [20].