Core Viewpoint - Beike's new product launch focuses on providing a complete home decoration service from design to delivery, introducing three productized model homes to enhance customer satisfaction and product strength [1][2]. Group 1: Product Launch and Strategy - Beike launched three productized model homes based on real-life data, targeting typical apartment sizes of 57㎡, 73㎡, and 122㎡ [1]. - The company aims to transition from the "assembly" era to the "complete" era in home decoration services, positioning itself as a "full-service decoration provider" [1][3]. - The design of the model homes is rooted in the concept of "true types, true needs, and true implementation," ensuring that customers can relate to the designs [2]. Group 2: Design and Collaboration - The design of the model homes was led by three award-winning designers, ensuring that the solutions are closely aligned with actual family living conditions [2]. - Beike's product development center emphasizes the importance of high-quality design, collaborating with top industry designers to create replicable and immediately implementable solutions [2][3]. Group 3: Modular Solutions and Customer Experience - Beike introduced a modular approach to its seven product systems, offering reusable solutions that cater to diverse aesthetic and functional needs [3]. - The newly opened Beike boutique showcases the model homes in a realistic and user-friendly environment, contrasting with traditional material-heavy home decoration showrooms [3]. - The company plans to continue developing its full-service decoration product series, aiming to provide a one-stop home decoration experience for consumers [3].