Core Insights - The article highlights the transformation of Henan's agricultural products into recognized overseas brands, driven by a combination of industry strength, branding efforts, regulatory support, and logistics improvements [1][2][3][4][5][6][7] Group 1: Industry Foundation - Henan is a crucial grain production area, utilizing 6% of China's arable land to produce 10% of the nation's grain and 25% of its wheat, maintaining a stable grain output of over 1.3 trillion jin for eight consecutive years [2] - The province focuses on deep processing, establishing six major industrial clusters and 18 rural prosperity industry chains, with 6,103 regulated agricultural processing enterprises and 119 national-level agricultural industrialization leading enterprises [2] - The food industry in Luohe has surpassed 250 billion yuan, accounting for a quarter of the province's total, while Zhengzhou has become the largest frozen food R&D and production base in the country [2] Group 2: Branding Strategy - Historically, high-quality agricultural products from Henan faced challenges due to a lack of unified branding, leading to low-price sales [3] - The introduction of public brands like "Yunong Youpin" and "Meiyu Grain and Oil" has significantly changed the landscape, integrating 377 enterprises and 717 products under a cohesive branding strategy [3] - By 2024, exports of agricultural products to ASEAN are expected to account for 30% of Henan's total agricultural exports, establishing "Yuzhao" as a prominent brand in international markets [3] Group 3: Regulatory Support - The provincial government has issued guidelines to enhance the quality of the grain industry, focusing on the coordination of the industrial, value, and supply chains [4] - Luohe has made significant strides in standardization, establishing 20 provincial standards and 309 local standards in the agricultural sector, ensuring a high quality of products [4] - The quality inspection pass rate for agricultural products and food in the province is expected to remain above 98% in 2024, reinforcing the credibility of "Yuzhao" products [4] Group 4: Logistics and Distribution - Cold chain logistics are vital for the freshness of agricultural exports, with the cold chain logistics scale in Henan projected to exceed 120 billion yuan in 2024 [5] - The establishment of cross-border logistics channels, including regular cold chain trains and efficient air routes, has facilitated smoother trade with ASEAN countries [5][6] - The successful export of products like grapes and durians demonstrates the effectiveness of these logistics improvements, creating a beneficial cycle of trade between Henan and ASEAN [6] Group 5: Market Expansion through Exhibitions - Exhibitions serve as a critical platform for showcasing Henan's agricultural products, with significant agreements made during events like the "Belt and Road" International Agricultural Cooperation Expo [7] - The third expo saw 33 enterprises sign contracts worth over 10 billion yuan, indicating a robust market presence in ASEAN [7] - The upcoming 2025 China-ASEAN Grain and Agricultural Cooperation Development Conference is expected to further enhance collaboration and increase exports, with projections suggesting a potential export value exceeding 700 million USD for 2025 [7]