Core Insights - The 2025 Xishi New Year Music Festival in Zhuji City successfully combined music, culture, and celebration, enhancing the city's image as "Xishi's Hometown, Beautiful Zhuji" [3][34] - The festival attracted approximately 25,000 attendees over two days, with 87% coming from outside Shaoxing City, showcasing its national appeal [5][20] - The event highlighted the integration of traditional culture and modern entertainment, featuring non-heritage performances and local cuisine, which contributed to a vibrant atmosphere [9][32] Attendance and Demographics - The festival saw a significant increase in visitors, with a total of 212,000 tourists, marking a 23.3% year-on-year growth, and overnight visitors reaching 133,000, up 29.3% [5][24] - The audience was predominantly young, with a balanced gender ratio, primarily consisting of attendees aged 18-29 [5][20] Cultural Integration - The festival served as a core vehicle for cultural tourism integration, allowing attendees to experience Zhuji's unique charm while enjoying music [7][34] - Special features included a non-heritage experience area and a cultural market, enhancing the cultural engagement of the event [9][20] Safety and Services - Zhuji City implemented a comprehensive "Music Escort Plan" to ensure safety and comfort for attendees, involving multiple departments for effective service delivery [13][17] - The festival provided amenities such as free hot drinks, warm clothing rentals, and shuttle services to facilitate access for visitors [15][17] Economic Impact - The music festival acted as a catalyst for local economic growth, significantly boosting consumption in the hospitality, retail, and cultural sectors [20][24] - New tourism products, including exclusive festival merchandise and collaborative promotions with local attractions, were introduced to enhance visitor experience [20][24] Brand Development - The Xishi Music Festival has evolved into a recognizable cultural brand for Zhuji, generating significant online engagement and social media buzz [25][26] - The festival's success has established it as a key annual event, fostering community pride and cultural appreciation among residents and visitors alike [30][34]