大 哔 哩 下 i 昨 哩 SILIBILT .0 )2日于杯~ (0 2026新春招商方 2025年「哔哩哔哩春 占比83% 超|亿 · 直播观看人数 · · 30岁以下用户 · 今天分享的是：2026哔哩哔哩大年初一联欢会招商方案 报告共计：22页 哔哩哔哩2026大年初一联欢会与音乐节行业作为当下热门的文化消费场景，在用户需求、内容创新与社交传播驱动下蓬勃发展，成为年轻人文化娱乐与社交 互动的重要载体。B站大年初一联欢会瞄准年轻人对春节内容的新需求，以90后为核心用户群体，主打喜剧内核与互动体验，汇聚国民笑星与新喜剧人，创 新采用对抗阵营互动模式，通过弹幕投票、爆金币等玩法增强参与感，节目聚焦社会议题与经典IP复刻，兼顾老少皆宜的情感共鸣与热梗传播，依托全域流 量矩阵与全站资源倾斜实现社交裂变，同时提供超级内容共创、品牌环节植入等多元商业合作模式。音乐节行业热度持续狂飙，2025年1-5月全国场次达154 场，观众410万，票房13.52亿，覆盖100+座城市，形成品牌IP类、垂直类、城市类多元品类，通过跨界融合催生破圈社交话题，线上话题矩阵实现裂变式扩 散，构建起攻略夺票、现场沉浸、文旅漫游等全周期社 ...

Core Insights - The 2025 Xishi New Year Music Festival in Zhuji City successfully combined music, culture, and celebration, enhancing the city's image as "Xishi's Hometown, Beautiful Zhuji" [3][34] - The festival attracted approximately 25,000 attendees over two days, with 87% coming from outside Shaoxing City, showcasing its national appeal [5][20] - The event highlighted the integration of traditional culture and modern entertainment, featuring non-heritage performances and local cuisine, which contributed to a vibrant atmosphere [9][32] Attendance and Demographics - The festival saw a significant increase in visitors, with a total of 212,000 tourists, marking a 23.3% year-on-year growth, and overnight visitors reaching 133,000, up 29.3% [5][24] - The audience was predominantly young, with a balanced gender ratio, primarily consisting of attendees aged 18-29 [5][20] Cultural Integration - The festival served as a core vehicle for cultural tourism integration, allowing attendees to experience Zhuji's unique charm while enjoying music [7][34] - Special features included a non-heritage experience area and a cultural market, enhancing the cultural engagement of the event [9][20] Safety and Services - Zhuji City implemented a comprehensive "Music Escort Plan" to ensure safety and comfort for attendees, involving multiple departments for effective service delivery [13][17] - The festival provided amenities such as free hot drinks, warm clothing rentals, and shuttle services to facilitate access for visitors [15][17] Economic Impact - The music festival acted as a catalyst for local economic growth, significantly boosting consumption in the hospitality, retail, and cultural sectors [20][24] - New tourism products, including exclusive festival merchandise and collaborative promotions with local attractions, were introduced to enhance visitor experience [20][24] Brand Development - The Xishi Music Festival has evolved into a recognizable cultural brand for Zhuji, generating significant online engagement and social media buzz [25][26] - The festival's success has established it as a key annual event, fostering community pride and cultural appreciation among residents and visitors alike [30][34]

Core Viewpoint - The "Three Workshops Shenyang Industrial Rock Music Festival" will take place from December 31 to January 1, 2026, marking Shenyang's first large-scale New Year's rock music festival, providing a unique celebration for rock music fans [3][5]. Venue and Setup - The festival will be held in a 20,000 square meter factory space at China Railway Material Shenyang Co., Ltd., emphasizing an industrial cultural theme [4][5]. - The stage design is characterized by a retro industrial style, featuring a simple setup without elaborate decorations, aiming to create an authentic factory atmosphere [4][5]. Event Highlights - The festival will feature prominent rock artists, including Cui Jian, Tang Chao Band, Xie Tianxiao, and others, celebrating 40 years of rock music history in China [6]. - The event is expected to attract significant attention from music fans nationwide, with the unique venue enhancing the excitement for both performers and attendees [6]. Experience and Amenities - To combat the cold winter temperatures, the festival will include a food area offering traditional northeastern dishes, a photo zone reminiscent of the 1970s, and free heating supplies for attendees [7]. - The festival's slogan emphasizes the integration of industrial culture with the performing arts, aiming to invigorate the local economy and cultural scene [7].

Investment Rating - The report indicates a positive investment outlook for the music festival industry, highlighting significant growth in attendance and revenue [5][19][60]. Core Insights - The music festival sector is experiencing a surge in popularity, driven by social media engagement and diverse programming, with a projected increase in the number of festivals and audience participation [5][19][60]. - The report emphasizes the importance of brand partnerships and innovative marketing strategies to enhance audience experience and engagement [60][102]. Summary by Sections Industry Overview - In the first five months of 2025, the number of music festivals in China increased by 13.2% compared to the same period in 2024, totaling 154 events with an audience of 4.1 million [5]. - The box office revenue for the same period reached 1.352 billion, reflecting an 8.2% growth year-on-year [5]. Festival Segmentation - The report categorizes music festivals into brand IP festivals and vertical festivals, with the former focusing on established brands and the latter targeting niche audiences [5][10]. - Major festivals like Strawberry Music Festival and Midi Music Festival have successfully expanded their reach across multiple cities, enhancing their brand presence [9][10]. Social Media Impact - Social media platforms are pivotal in driving discussions and engagement around music festivals, with significant user-generated content contributing to the festivals' visibility [19][75]. - The report notes that over 81.7% of users obtain festival information through social media, highlighting its role as a primary channel for audience engagement [26][29]. Marketing and Brand Integration - Brands are increasingly integrating their marketing strategies with music festivals, moving beyond traditional sponsorship to create immersive experiences that resonate with attendees [60][102]. - The collaboration between brands and festivals has proven effective in enhancing brand recognition and consumer engagement, with notable examples of successful campaigns [56][60]. Audience Engagement and Experience - The report identifies six core social engagement scenarios throughout the festival lifecycle, from ticket acquisition to post-event sharing, emphasizing the importance of a seamless experience [23][24]. - Interactive elements and community-building activities at festivals are crucial for enhancing attendee satisfaction and fostering a sense of belonging among fans [19][60]. Future Trends - The music festival industry is expected to continue evolving, with a focus on sustainability and low-carbon practices becoming increasingly important [98][102]. - The integration of diverse cultural elements and cross-genre collaborations is anticipated to attract a broader audience and enhance the overall festival experience [60][69].

李萌 11月的海南澄迈，夜空再次被音符点燃，也被乐迷的热情引爆。 漓岛音乐节在此一火再火—— 1月首届音乐节开演，4万观众中七成来自岛外;11月16日晚，为期三天的第二届音乐节落下帷幕， 吸引6万人次参与，拉动周边酒店、餐饮、购物消费等综合经济效应超1亿元，其中，近半数购票者来自 岛外，他们为音乐而来，也带动了澄迈本地旅游、购物等消费需求。 一年办了两届，热度始终在线。澄迈这个音乐节，让我们看到了县域文旅消费的巨大潜能，更体现 了海南自贸港建设背景下，市县找准定位、盘活资源，以乐为媒打造消费新场景、激发消费活力的生动 实践。 场景创新 既有流量又有"留量" 当下，跟着演唱会、音乐节去游玩，已成为青年人的新风尚。 这也侧面传递出一个信息，青年在哪里，活力就在哪里，消费潜力就在哪里。 县域文旅消费提质扩容的新机遇，也在于此。两届澄迈漓岛音乐节，"场景创新"理念处处可见。 紧跟潮流，打造多元消费场景—— 第二届音乐节设置"生浪""乘风"两大舞台，覆盖后摇、独立、电子等多元曲风，邀请范晓萱 &100%、落日飞车、惘闻WangWen等国内外知名乐队登台。从舞美到阵容，新潮且多元，精准匹配青 年消费偏好。 迎合需求，抓住 ...

Core Insights - The music festival landscape is undergoing a significant transformation, with a shift from traditional rock bands to a diverse lineup that includes actors and internet celebrities, which has ignited ticket sales and audience engagement [3][4][5] - The involvement of major internet platforms and brands has changed the dynamics of music festivals, making them more commercial and less focused on music culture [19][21][25] Group 1: Industry Changes - The central stage of music festivals is no longer dominated by rock bands; actors and internet celebrities are now key players, bringing substantial fan traffic that boosts ticket sales [3][4] - Major platforms like Bilibili, Douyin, Tencent, and Sina are entering the music festival space, indicating a shift in the festival's organizing entities from traditional music labels to broader cultural and commercial players [4][21] - The rise of "celebrity festivals" has led to a new normal where popular singers and actors dominate the lineup, often overshadowing traditional bands [5][9][12] Group 2: Audience Dynamics - Fans are increasingly becoming "followers" rather than pure music enthusiasts, leading to a more commercialized experience where ticket prices have surged, with some festivals charging over 500 yuan for a single day [28][31] - The phenomenon of "night queuing" has escalated, with fans camping out for days to secure a good spot for their favorite acts, reflecting the high stakes of attendance [28][29] - The influx of non-musical elements into festivals has created a mixed experience, where the quality of performances is often questioned, leading to a rise in negative feedback and social media backlash [4][16][31] Group 3: Economic Implications - The high costs associated with organizing music festivals are becoming unsustainable, with reports indicating that up to 85% of projects are operating at a loss [4][16] - The cancellation of several music festivals due to poor ticket sales highlights the challenges faced by organizers in curating appealing lineups that can attract audiences [16][19] - The shift towards a more commercial model has led to a focus on maximizing revenue through celebrity involvement, often at the expense of the original music culture [18][22][26]

Core Viewpoint - The "Love Dimension" anime sports-themed grass music festival is a significant event that merges sports and anime culture, showcasing a diverse lineup of performances and interactive experiences, aimed at engaging the youth and enhancing the local economy [3][14]. Group 1: Event Overview - The festival took place from October 11 to 12, 2025, at the Suhewan Vientiane Tian Di in Jing'an District, Shanghai [3]. - It is part of the 2025 Shanghai International Sports Trend Culture Festival, which runs from October 4 to November 16, featuring various themed segments [14][16]. Group 2: Performances and Participants - The festival featured performances from various groups, including the Whatever band and five idol groups under the "Kile Festival City," marking their first outdoor collaboration [5]. - Popular Bilibili virtual idol, Manbai Huayin, performed classic anime sports theme songs, contributing to the festival's unique blend of classical and anime music [8]. Group 3: Economic Impact and Community Engagement - The event collaborated with multiple merchants in the Suhewan Vientiane Tian Di to create a new consumption scene, enhancing the night economy through integrated viewing and shopping experiences [11]. - A "2025 Trend Partner" award ceremony was held, covering various sectors including anime IP, sports, and dining, further promoting community engagement [11].

Core Insights - The National Taxation Administration reported a 4.5% year-on-year increase in daily sales revenue for consumption-related industries during the National Day and Mid-Autumn Festival holiday period, with goods consumption rising by 3.9% and service consumption by 7.6%, indicating strong demand in tourism and cultural services [1][2] - The overlap of the National Day and Mid-Autumn Festival created an eight-day "super golden week," leading to a record 2.432 billion inter-regional trips, reflecting heightened travel enthusiasm among the public [1] - There is a notable shift in consumer spending from traditional goods to cultural and experiential services, with a significant increase in sales for cultural arts services by 18.6% and sports-related services by 12.5% to 15.4% [2][3] Consumption Trends - Consumers are increasingly prioritizing experiences over material possessions, moving from "sightseeing" to "cultural experiences," with a growing interest in in-depth tourism such as museum visits and cultural events [2] - The trend of "traveling with events" is emerging, where tourists seek experiences tied to performances and exhibitions, leading to a rise in interest for lesser-known destinations that offer both natural beauty and cultural richness [2][3] Event and Performance Impact - Major sporting events and performances during the holiday, such as the China Open Tennis and various music festivals, have significantly driven consumer spending, creating a comprehensive consumption chain that includes transportation, accommodation, dining, and sightseeing [3] - However, there is a noted lack of high-quality supply in cultural and entertainment offerings, with a need for more unique and engaging content to meet consumer demands for immersive and interactive experiences [3][4] IP Development and Cultural Economy - The creation of core cultural intellectual properties (IPs) is essential for expanding related services and products, fostering a sustainable cycle of demand and supply in the cultural economy [4] - The success of recent IPs, such as "My Alashan" and "Black Myth: Wukong," demonstrates the potential for cultural products to attract tourists and create lasting engagement, highlighting the importance of innovative content in driving the cultural consumption sector [3][4]

Core Insights - The music festival held in Luzhou from October 5 to 7 attracted 150,000 young music fans, with over 88% of attendees coming from outside the city and over 50% from outside the province [1] - The festival generated direct revenue of 65 million yuan and stimulated surrounding consumption of approximately 500 million yuan, with total consumption including travel and accommodation exceeding 800 million yuan [2] - Luzhou's tourism experienced a significant boost, with 1.752 million visitors to 28 A-level scenic spots, a 68.8% increase year-on-year, and ticket revenue of 6.1732 million yuan, up 35.17% from the previous year [2] Group 1: Economic Impact - The music festival successfully converted its traffic into economic growth, leading to a surge in local hospitality and service industries, with high demand for accommodation and dining [2] - Local enterprises, including well-known liquor brands, engaged in promotional activities, enhancing the festival experience and contributing to local consumption [2] - The event is seen as a catalyst for the integration of culture, tourism, and commerce in Luzhou, aiming to reshape the city's brand and economic landscape [2][6] Group 2: Community Engagement - The "Luzhou Has Gifts" initiative provided 100,000 gift bags featuring local specialties to festival attendees, enhancing the visitor experience [3] - The city implemented comprehensive services, including free water supply and emergency assistance, to ensure a positive experience for attendees [4] - Feedback mechanisms were established to address issues promptly, demonstrating the city's commitment to improving visitor satisfaction [5] Group 3: Cultural Integration - Luzhou is focusing on deepening the integration of culture and tourism, leveraging its unique geographical and cultural advantages to attract visitors [6][7] - The city is developing major consumption landmarks and themed projects to enhance its cultural tourism offerings, including the promotion of its rich liquor culture [7][8] - The festival's strategy included promoting low-alcohol and cocktail options to engage younger audiences, establishing emotional connections with them [9]

Core Insights - The 2025 Guangzhou Strawberry Music Festival successfully attracted nearly 90,000 attendees over three days, with about half coming from outside Guangzhou, highlighting the event's regional appeal [1][4][5] - The festival featured a diverse lineup of artists, including both local and international acts, enhancing its cultural significance and entertainment value [3][12] - The event contributed significantly to the local economy, with a notable increase in hotel occupancy rates and overall tourism in the area [8][10] Group 1: Event Attendance and Demographics - The music festival attracted nearly 90,000 attendees, with around 50% coming from outside Guangzhou [1][4] - The youth demographic (ages 19-34) comprised nearly 70% of the attendees, indicating a strong appeal to younger audiences [9] - Out-of-province attendees accounted for approximately 50% of the total, primarily from the Guangdong-Hong Kong-Macao Greater Bay Area and nearby provinces [5] Group 2: Economic Impact - During the festival, the number of visitors to Nansha exceeded 1.33 million, representing a 23.96% increase compared to the same period in 2024 [8] - Local businesses benefited significantly, with total sales in key commercial areas surpassing 82.88 million yuan [8] - Hotel occupancy rates reached 85%, with some accommodations fully booked a week in advance, reflecting the event's positive impact on the hospitality sector [10] Group 3: Event Features and Logistics - The festival included multiple stages and a variety of performances, enhancing the overall experience for attendees [3][11] - To facilitate access, direct transportation services were provided from surrounding cities, improving attendance from a broader region [7] - The event featured various food zones and amenities, creating a carnival-like atmosphere that contributed to a positive visitor experience [11] Group 4: Future Prospects - The festival is part of a broader initiative to integrate music, culture, and tourism, aiming to enhance Nansha's cultural industry [12] - Future events are anticipated to continue leveraging the momentum from the festival to promote local tourism and cultural activities [12]