做垂类音乐节，是否就注定与"小众"相伴？ 事实上，大多数主办方仍怀揣品牌化的初衷。他们不仅希望将音乐节持续办下去，更试图在行业中找到自己的声量和位置。但在这条路上，有没有"为爱 发电"的成分？答案几乎是肯定的。据音乐财经（ID: musicbusiness）了解，我们所接触的5个垂类音乐节目前均处于亏损状态，且单届亏损通常在20万至 50万元之间，有些甚至单日亏损就高达20万元。声厂的主理人范凯对音乐财经分享道："做噪点音乐节的时候就知道这是一个赔钱的艺术项目。" 尽管承受着亏损压力，许多音乐节仍凭借鲜明的风格定位和真诚的内容呈现，在乐迷中建立起深厚认同，悄然成为他们心中的"白月光"，虽小众，却闪闪 发光。也因此，对主办方而言，成本控制已成为生存的关键命题。一位主办方向我们坦言："原本计划一年做两场，但看首亏成这样，还是先缓一缓。未 来肯定继续，但形式必须调整。" 编辑部根据公开资料，将观察重点聚焦于垂类音乐节的阵容构成、风格分布、票价策略以及主办背景、创办年份等多个维度，试图从中窥见这一细分领域 的发展动向与潜在趋势。需要说明的是，本次盘点共收录了19个垂类音乐节样本。为保持风格维度的一致性与趋势聚焦的清晰 ...

Group 1 - During the Dragon Boat Festival holiday from May 31 to June 2, a total of 657 million people are expected to travel across regions, averaging 219 million per day, representing a year-on-year increase of 3.0% [1] - The Taixing Water Town hosted six major themed activities and immersive performances, blending traditional customs with modern fashion, creating a cultural feast that attracted thousands of visitors [1] - In Beijing, city parks received 4.49 million visitors during the holiday, a 14.67% increase compared to the same period last year, with the top three parks being Temple of Heaven, Grand Canal Cultural Tourism Scenic Area, and Summer Palace [3] Group 2 - Dragon boat racing has gained popularity, with cities like Guangzhou, Foshan, Hangzhou, Yueyang, and Chengdu being the most popular viewing locations, and foreign tourists making up 18% of the audience, with a 64% increase in international visitors compared to usual [7] - The 2025 Qianfan Music Season and the "Adventure at Sea" music festival in Changping District, Beijing, attracted nearly 70,000 attendees, featuring 19 music groups and 2 esports teams, showcasing a blend of music, esports, food, and cultural tourism [8]

·王健林再次甩卖万达广场，交易金额或高达500亿元王健林再卖48家万达广场！据国家市场监管总局近 日披露的信息，这48家万达广场分别位于北京、广州、成都、杭州、南京、武汉等多个一二线城市。据 公告信息，该笔交易已被无条件批准。对于这一交易的具体金额等情况，公告信息中并未透露。不过有 市场消息称，此次交易金额将达到500亿元。详情>> 5月7日，央行宣布自5月15日降准0.5个百分点，但此次降准落地后，资金面反而边际收敛，存单利率也 有所上行。主要有以下几个因素：①5月中旬以来，资金面临政府债发行量增加、税期及跨月压力；② 央行意在防止市场形成一致预期，资金利率有限宽松；③存款降息落地，存单供给压力或上升，限制存 单利率下行。后续存单压力有多大？我们认为可从以下几个角度分析。详情>> 唯有饭圈才能"拯救"音乐节？ 假日期间，越来越多的年轻人选择在一场音乐节中感受音乐、人潮和动感创造的新奇体验，不少人更是 把音乐节作为一次旅行的开端。但热闹背后，矛盾也升级了。前有元气森林音乐节因为一场迟到引发 的"多米诺骨牌"灾难，被音乐人、行业人和歌迷一起骂上热搜，而后太湖湾音乐节上，因演员罗云熙演 出"超时"，压缩了后续艺人 ...

Core Insights - The music festival industry is experiencing intense competition, leading to a phenomenon known as "involution," where organizers must invest more in lineups, experiences, and overall production to stand out [1][18][21] - The Taohuawan Music Festival has evolved significantly since its inception, with costs increasing from under 3 million yuan to over 100 million yuan per event, while maintaining a stable revenue stream [2][4] - The audience experience is prioritized, with innovative solutions implemented to enhance engagement and satisfaction, such as rapid stage transitions and complimentary amenities [6][21] Industry Trends - The overall music festival market is transitioning from explosive growth to a more rational adjustment phase, with projections indicating a potential 30%-40% reduction in the number of events in 2024, while revenue remains stable [1][4] - Young audiences dominate the festival scene, with 86.3% of attendees at the latest Taohuawan Music Festival being under 30 years old, indicating a strong focus on youth culture [4][21] - The integration of diverse artists, including cross-industry figures, is becoming a common strategy to attract larger audiences and enhance the festival's appeal [12][22] Operational Strategies - Organizers are adopting differentiated operational strategies, focusing on headlining artists to drive ticket sales while also nurturing emerging talent [10][15] - The Taohuawan Music Festival features a mix of established and new artists, ensuring a broad appeal across different musical genres [10][12] - The Galaxy Left Bank Music Festival is expanding its reach with 13 planned events in 2024, targeting a more general audience and promoting local tourism [15][17] Audience Engagement - Audience engagement is critical, with 80% of ticket purchases driven by the lineup, while the remaining 20% is influenced by the overall experience and production quality [21][24] - Innovative stage designs and technology, such as 3D visuals and rapid artist transitions, are employed to create memorable experiences for attendees [4][6] - The provision of free amenities and thoughtful arrangements during events enhances the overall experience, fostering loyalty among festival-goers [6][21]

Core Insights - The music festival industry in China is experiencing a significant downturn, with many events being canceled or postponed due to declining interest and poor ticket sales [2][7][9] - A large portion of the audience consists of Generation Z, who are increasingly vocal about their dissatisfaction with the commercialization and homogenization of festival lineups [6][12] - The high costs associated with organizing music festivals, particularly artist fees, are leading to financial losses and cancellations when ticket sales do not meet expectations [9][13][19] Group 1: Industry Trends - The number of large music festivals (over 5,000 attendees) in China is projected to exceed 540 in 2024, with total ticket sales reaching nearly 2.4 billion yuan and over 5.81 million attendees [2] - The audience demographic shows that 74.5% of attendees are under 29 years old, with 41.2% being from Generation Z [2][6] - The trend of music festivals has shifted from niche rock and folk events to more mainstream appeal, influenced by popular media such as the show "The Summer of Bands" [13][15] Group 2: Cancellations and Financial Struggles - In the first quarter of 2025, 43 music festivals were held, a decrease from 44 in 2024 and 28 in 2023, with a 34% year-on-year drop in audience numbers [7] - Many festivals are being canceled without clear reasons, often attributed to "force majeure," but the underlying issue is frequently poor ticket sales [9][12] - The cost structure of music festivals shows that artist fees account for 50%-60% of total costs, while ticket sales can cover only 50%-70% of revenue, leading to financial strain [9][19] Group 3: Audience Engagement and Expectations - Social media plays a crucial role in shaping audience perceptions, with many attendees sharing negative experiences and expressing concerns about festival cancellations [11][12] - The desire for closer interactions with artists has led to a blending of music festivals with fan meet-and-greet events, diluting the original music experience [6][24] - The introduction of cross-genre performances and celebrity appearances has attracted new audiences but has also sparked criticism from traditional music fans [22][25] Group 4: Future Outlook - Some organizers are attempting to diversify music genres to attract a broader audience, but this strategy has met with mixed reactions from existing fans [21][26] - The industry is seeing a shift towards more reasonable ticket pricing, with many festivals now offering tickets below 300 yuan, reflecting a need to adapt to changing consumer behavior [25][26] - Successful festivals like Midi and Strawberry are focusing on maintaining their niche appeal and exploring international opportunities to sustain growth [26]

Core Insights - The tourism and cultural industry in Ningxia Wuzhong City is experiencing a surge in consumer spending, surpassing 10 million yuan, driven by innovative "camping+" business models such as music festivals and fruit picking [1][2][3] Group 1: Camping and Events - The "camping+" model is creating a new vacation trend, with various activities like music festivals and family gatherings attracting significant visitor interest [1] - The "Tree Wild" camping site in Xinhua Bridge is popular among families, generating daily revenues of around 20,000 yuan, with full occupancy during the holiday [2] - The "Summer Light" camping site also reported a doubling of occupancy rates compared to usual, indicating strong demand for camping experiences [2] Group 2: Agricultural Tourism - Agricultural experiences, such as fruit picking in Banjiao Township, are enhancing the emotional value for visitors, combining leisure with local agricultural products [3] - Banjiao Township has introduced camping tents to its agricultural offerings, achieving full occupancy daily and creating a vibrant atmosphere with night lighting and music events [3] - The integration of agriculture and camping is revitalizing the local economy, showcasing the potential of rural tourism [3]

Group 1 - The 2025 Dongguan Super Strawberry Music Festival attracted approximately 80,000 attendees, with nearly 80% coming from outside the city, significantly boosting local consumption across various sectors [2][4][12] - During the May Day holiday, Dongguan received 3.575 million tourists, a year-on-year increase of 22.3%, and achieved tourism revenue of 2.08 billion yuan, up 31.2%, indicating strong consumer power and growth in the tourism sector [1][12][14] - Dongguan's demographic profile, with over 80% of its population aged between 15 and 59 and an average age of 33, positions it as one of the youngest cities in China, aligning well with the cultural appeal of the music festival [2][4][11] Group 2 - The music festival is part of a broader trend of cultural and tourism integration in Dongguan, which has seen a surge in diverse events, including dragon boat races and marathons, enhancing the city's cultural landscape [12][17][18] - Dongguan's cultural industry has grown significantly, with the added value of the cultural sector increasing from 24 billion yuan to 66.9 billion yuan over the past decade, now accounting for about 6% of the regional GDP [24][25] - The city has established itself as "China's Toy City," producing 25% of global animation derivatives and 85% of China's trendy toys, showcasing the successful fusion of traditional manufacturing with cultural creativity [11][27][28]

5月4日，在天津滨海新区东疆亲海广场举办的"2025泡泡岛音乐与艺术节·京津冀站"完美收官。吸引了 超10万乐迷参与（其中来自京津冀地区的乐迷占59%），带动周边住宿、交通、餐饮等相关产业综合消 费增长超6000万元。 中国旅游研究院（文化和旅游部数据中心）经济学博士韩元军表示，以音乐节、演唱会为代表的音乐旅 游在全国市场规模极大，关联产业超120个，"一业带百业"的特征非常明显。 除了音乐节场域内的高质量"年轻态"服务外，"泡泡岛"还联手天津市交通集团为乐迷提供热门交通站 点、公铁联运、跨城交通（北京）的一站式出行方案，让本届"泡泡岛"音乐节成为天津城市文化传播的 重要载体和文旅消费的"流量入口"。 来源：北京日报客户端 "这个音乐节很年轻很专业，是我们梦想中的舞台，我会推荐挪威艺术家来中国体验。"挪威歌手Maria 说，"泡泡岛"不仅是演出平台，更是一次深入了解中国当代青年文化和城市活力的文化旅程。 "泡泡岛"舞台设计延续其"体验至上制造美好"的理念，通过解构气泡与云朵元素，打造出兼具艺术辨识 度与情感共鸣的立体景观，形成品牌专属视觉符号。艺术展演方面独具匠心，使音乐场景升级为集艺术 共创、社交互动、潮流 ...

Core Viewpoint - The recent music festivals at Wuhan Airport Music Square have attracted nearly 100,000 music fans nationwide, showcasing a blend of music, consumption, and cultural tourism, significantly boosting the local economy [1][7][11]. Group 1: Event Highlights - The music festivals featured a strong lineup of top artists, including Cui Jian, Xu Wei, Lao Lang, Zheng Jun, and Zhao Lei, with classic songs that sparked enthusiastic sing-alongs among attendees [3]. - The unique setting of the music festival, with planes taking off and landing in the background, created a romantic atmosphere, enhancing the overall experience for attendees [5]. Group 2: Economic Impact - The music festivals led to a substantial increase in local economic activity, with restaurant, accommodation, and transportation spending rising significantly during the events [7]. - The surrounding area saw a 45% year-on-year increase in sales of imported and exported goods at Hankou North International Trade [7]. - The synergy between the music festival and local attractions, such as Mulan Scenic Area, resulted in over 200,000 visitors on the first day of the holiday [7]. Group 3: Brand Value and Future Plans - The music festivals have elevated Wuhan's brand value, with related topics on social media platforms like Weibo and Douyin garnering over 10 million views [11]. - The "Airport+" model has created a tourism route connecting the music square with nearby attractions, enriching the experience for music fans and providing new growth opportunities for local industries [9]. - Future plans include deepening the "Music+" strategy, with seasonal themed music events and improved facilities to enhance the experience for music fans, aiming to continue driving economic and social benefits for the city [22].

中新社北京5月5日电(记者徐婧)北京市文化和旅游局5日公布的数据显示，今年"五一"假期，北京文旅 市场全面升温，北京接待游客总量1790.8万人次，同比增长5.6%；实现旅游总花费209.8亿元(人民币， 下同)，同比增长6.9%。 "五一"假期，北京游客接待量排名前十的景区(地区)是王府井、奥林匹克公园、天安门地区、西单、亮 马河国际风情水岸、什刹海风景区、南锣鼓巷、天坛公园、颐和园、前门大街。 北京入境旅游强劲升温。"五一"假期，北京在通关、支付、离境退税等方面全方位提升入境游便利度， 实现游客规模与消费能级跃升。北京共接待入境游客10.4万人次，同比增长42.4%；实现入境旅游花费 11.3亿元，同比增长48.0%。 "演艺+"释放消费新动能。"五一"期间，北京举办营业性演出1664场，吸引观众约66.8万人次，实现票 房收入约2.42亿元，同比分别增长约10%、10.9%、29%。华熙LIVE·五棵松围绕演唱会前后的消费时段 打造"5小时生活圈"，巧用"票根经济"对接20多家酒店提供折扣，有效带动周边地区商业消费。(完) （文章来源：中国新闻网） 音乐节激活假日消费动力。"五一"假期，北京以音乐节为城 ...