Core Viewpoint - The rapid development of low-altitude economy in the Jiangnan region is facing a homogenization problem, necessitating differentiation and high-quality development to enhance consumer experiences and leverage unique regional cultural resources [1][2][3] Homogenization Issues - The low-altitude tourism projects in the Jiangnan region predominantly feature helicopter sightseeing (58%), drone performances (28%), and hot air balloon experiences (7%), leading to a lack of competitive differentiation [1] - A survey indicated that 78% of tourists feel current low-altitude tourism projects lack Jiangnan characteristics, and 67% are unwilling to try similar projects after one or two experiences [1][2] Negative Impacts of Homogenization - Visitor return rates for low-altitude tourism projects in the Yangtze River Delta are only 12.3%, significantly lower than other tourism projects like ancient town visits, which have a return rate of 35% [2] - The market is experiencing a vicious cycle of competition, with profit margins shrinking and investment return periods extending to 5-7 years [2] Strategies for Differentiation - A three-pronged approach involving policy guidance, product innovation, and international experience is essential for breaking the current deadlock [3] - The Jiangsu government has allocated 20 million yuan for developing differentiated tourism projects and has introduced a project filing system to reject homogenized projects [3][5] Product Innovation Examples - The "Aerial Kunqu" project in Suzhou combines drone technology with 3D holographic projection, allowing audience interaction through a mobile app [3][6] - The "West Lake Aerial Poetry Road" in Hangzhou offers an immersive experience where tourists can enjoy poetry presentations while sightseeing from a helicopter [3][6] International Best Practices - Successful international examples include Japan's "Aerial Hanami" project, which integrates drone performances with cherry blossom viewing, and France's "Château Hot Air Balloon Tour," showcasing local cultural heritage [4] - Jiangsu's initiatives, such as the "Zhongshan Flyover" project, resonate with these international experiences, emphasizing the fusion of technology and cultural heritage [4][6] Sustainable Development Initiatives - Establishing a tiered access mechanism for low-altitude tourism projects is crucial for high-quality development, with Shanghai leading the way in creating a cultural assessment system for projects [5] - The "AR Low-altitude Guide" project in Hangzhou has significantly increased visitor engagement and satisfaction, demonstrating the potential of technology in enhancing tourism experiences [6] Brand Development - The "Jiangnan Low-altitude Secret Realm" brand aims to create unique low-altitude tourism experiences, with initiatives like the "Sakura Aerial Dance" in Wuxi generating significant online engagement and increased bookings [7] - Projects like "Garden Aerial View" in Suzhou and "Purple Clay Art Flight Experience" in Yixing highlight the integration of local culture and tourism, appealing to high-end and family markets respectively [7] Future Trends - The integration of advanced technologies such as AR/VR and digital twin technology is expected to enhance low-altitude tourism experiences, leading to the emergence of smart low-altitude tourism complexes by 2026 [8] - A collaborative low-altitude tourism network across the Yangtze River Delta is anticipated to facilitate seamless travel experiences, allowing tourists to explore multiple cities in a single day [9] Conclusion - Jiangsu is positioned as a leader in addressing homogenization in low-altitude tourism, with ongoing initiatives aimed at fostering innovation and collaboration to create a distinctive "Jiangnan Low-altitude Secret Realm" brand [9][10]