Core Viewpoint - The article highlights the increasing presence of Chinese brands in La Liga, particularly through sponsorship deals, and emphasizes the league's efforts to combat piracy and protect its broadcasting rights [3][4]. Group 1: La Liga's Current Season - La Liga has entered its second round, with Barcelona leading the standings after two wins, while Atletico Madrid struggles with one draw and one loss despite significant investment in new players [3]. - Atletico Madrid has spent €150 million to acquire nine new players, aiming for the championship, but their poor start reflects the harsh realities of competition [3]. Group 2: Chinese Brand Engagement - Chinese brands are gaining visibility in La Liga, with Gree securing a sponsorship deal with Real Betis and Midea partnering with Sevilla for jersey advertising [3]. - The collaboration between La Liga and Tianhe Holdings in Shanghai has led to the establishment of the La Liga Shanghai Football Academy, focusing on youth player development [3]. Group 3: Anti-Piracy Measures - La Liga is prioritizing actions against audiovisual content infringement, aiming to protect fans from online risks associated with piracy [4]. - Piracy is estimated to cause losses of €600 million to €700 million annually for La Liga and its clubs [4]. - The league has implemented a strategy involving around 50 staff members to monitor and cut off illegal streaming links, with recent court rulings allowing direct action against illegal broadcasts [4].