Core Viewpoint - The article highlights the increasing presence of Chinese brands in La Liga, particularly through sponsorship deals, and emphasizes the league's efforts to combat piracy and protect its broadcasting rights [3][4]. Group 1: La Liga's Current Season - La Liga has entered its second round, with Barcelona leading the standings after two wins, while Atletico Madrid struggles with one draw and one loss despite significant investment in new players [3]. - Atletico Madrid has spent €150 million to acquire nine new players, aiming for the championship, but their poor start reflects the harsh realities of competition [3]. Group 2: Chinese Brand Engagement - Chinese brands are gaining visibility in La Liga, with Gree securing a sponsorship deal with Real Betis and Midea partnering with Sevilla for jersey advertising [3]. - The collaboration between La Liga and Tianhe Holdings in Shanghai has led to the establishment of the La Liga Shanghai Football Academy, focusing on youth player development [3]. Group 3: Anti-Piracy Measures - La Liga is prioritizing actions against audiovisual content infringement, aiming to protect fans from online risks associated with piracy [4]. - Piracy is estimated to cause losses of €600 million to €700 million annually for La Liga and its clubs [4]. - The league has implemented a strategy involving around 50 staff members to monitor and cut off illegal streaming links, with recent court rulings allowing direct action against illegal broadcasts [4].

日前在西甲上海足球学院举办的西甲联盟新赛季启幕交流会上，西甲联盟中国区代表陆山（Luca Sandron)）除了介绍西甲新赛季的亮点，还重点介绍了一项针对视听内容侵权行为的打击行动，"这也 是西甲联盟今年的首要工作之一"。该行动的主旨之一，是保护球迷避免网络风险，远离盗播平台上经 常发生的密码和银行信息泄露等情况。 据估算，盗播行为每年给西甲和西乙42家俱乐部造成的电视转播权损失高达6亿至7亿欧元。西甲联盟主 席哈维尔·特巴斯（Javier Tebas）日前表示，他的一项核心工作，就是保护西甲的版权。为打击盗播， 约50名工作人员全天候轮班，实时追踪、识别并切断非法传播足球赛事信号的网络链接。去年年底的一 项判决，令西甲联盟的反盗播行动取得突破性进展：法院授权西甲联盟可以直接要求西班牙主要宽带运 营商立即封锁正在传播非法信号的IP地址。 活动现场，西甲足球学院技术总监维克多·坎波(Víctor Campo) 展示了西甲上海足球学院天马夏令营的成 果。他在中国从事青少年足球培训多年，将自己的丰富经验应用于西甲上海足球学院。他宣布，学院将 于今年10月推出一项全新赛事，助力提升青少年球员竞技水平。 盗播每年给西甲 ...