Core Insights - The ninth China Chengdu International Intangible Cultural Heritage Festival showcased the activation of intangible cultural heritage (ICH) IP licensing, generating a signing amount of 350 million yuan across 36 projects and attracting over 217,400 attendees [1][7] Group 1: Event Overview - The festival was co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, and UNESCO, focusing on the creative transformation and innovative development of ICH [1][3] - The event featured over 500 enterprises engaging in supply-demand matching, with a significant emphasis on enhancing the economic potential of ICH [1][3] Group 2: IP Licensing and Market Engagement - The international ICH brand IP licensing exhibition highlighted over 200 ICH IPs from more than 150 renowned inheritors and organizations, marking a 50% increase in displayed IPs compared to the previous year [2][3] - The event included various interactive activities, such as performances and fashion shows, which contributed to a vibrant atmosphere and high visitor engagement [2][4] Group 3: Project Signings and Collaborations - Multiple projects were signed during the event, including the "Post + IP Operation and Derivative Products Joint Sales" project, which was the largest single project with a total amount of 100 million yuan [5][6] - The festival facilitated over 200 pre-matched projects between exhibitors and potential partners, enhancing collaboration opportunities in the ICH sector [6][7] Group 4: Economic Impact and Future Directions - The integration of ICH with various industries, such as fashion and technology, is seen as a viable path for economic value transformation and promotion of ICH [6][7] - The festival's activities are aimed at ensuring broader participation and fostering a marketplace for ICH resources, thereby driving economic development through cultural heritage [6][7]