Core Insights - The ninth China Chengdu International Intangible Cultural Heritage Festival showcased the activation of intangible cultural heritage (ICH) IP licensing, generating a signing amount of 350 million yuan across 36 projects and attracting over 217,400 attendees [1][7] Group 1: Event Overview - The festival was co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, and UNESCO, focusing on the creative transformation and innovative development of ICH [1][3] - The event featured over 500 enterprises engaging in supply-demand matching, with a significant emphasis on enhancing the economic potential of ICH [1][3] Group 2: IP Licensing and Market Engagement - The international ICH brand IP licensing exhibition highlighted over 200 ICH IPs from more than 150 renowned inheritors and organizations, marking a 50% increase in displayed IPs compared to the previous year [2][3] - The event included various interactive activities, such as performances and fashion shows, which contributed to a vibrant atmosphere and high visitor engagement [2][4] Group 3: Project Signings and Collaborations - Multiple projects were signed during the event, including the "Post + IP Operation and Derivative Products Joint Sales" project, which was the largest single project with a total amount of 100 million yuan [5][6] - The festival facilitated over 200 pre-matched projects between exhibitors and potential partners, enhancing collaboration opportunities in the ICH sector [6][7] Group 4: Economic Impact and Future Directions - The integration of ICH with various industries, such as fashion and technology, is seen as a viable path for economic value transformation and promotion of ICH [6][7] - The festival's activities are aimed at ensuring broader participation and fostering a marketplace for ICH resources, thereby driving economic development through cultural heritage [6][7]

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival opened with the theme of enhancing communication and sharing beautiful lives, featuring diverse activities such as ancient book exhibitions and interactive experiences [1] - The "Intangible Cultural Heritage in Classics" sub-venue showcased 31 original ancient books related to intangible cultural heritage, allowing the public to learn about the origins and development of these skills [1] - The festival included a series of events like the 2025 Chengdu International Guqin Art Week, gathering domestic and international Guqin artists and scholars [3] Group 2 - The integration of technology with traditional crafts was highlighted at the exhibition, where visitors could engage in hands-on experiences with ancient printing techniques [4] - The event featured an immersive experience with modern weaving machines, allowing attendees to see real-time changes in patterns as they operated the machines [5] - The festival introduced an international exhibition area for intangible cultural heritage brands, facilitating cross-border collaborations and enhancing the international cooperation level in IP development [6] Group 3 - The festival's IP authorization trading activities have gained momentum, with 275 companies participating and signing agreements worth over 82 million yuan, showcasing the growing market for intangible cultural heritage [6][7] - Notable collaborations have emerged, such as the partnership between the Shu embroidery master and various brands, generating significant revenue through IP licensing [6] - The event aimed to connect creators with buyers globally, promoting the sustainable development of intangible cultural heritage through effective resource matching [7]