Core Insights - The National Immigration Administration reported significant growth in inbound travel, with 13.64 million visa-free foreign visitors in the first half of the year, accounting for 71.2% of total inbound visitors, representing a year-on-year increase of 53.9% [1][4]. Policy Developments - The administration has been actively promoting institutional openness in immigration management, enhancing visa-free arrangements, and has added Indonesia to the list of countries eligible for a 240-hour visa-free transit policy, increasing the total to 55 countries [3]. - New regional visa-free policies have been implemented for ASEAN tourist groups entering Yunnan's Xishuangbanna, allowing for visa-free stays of up to 6 days [3]. - Comprehensive visa exemption agreements have been signed with Uzbekistan, Malaysia, and Azerbaijan, while unilateral visa exemptions have been granted to nine countries including Brazil and Saudi Arabia [3]. Industry Response - Tourism companies are capitalizing on the rising trend of inbound tourism by enhancing product offerings, such as half-day tours and deep-dive experiences [6]. - China Tourism Group and Shenzhou Holiday are developing new inbound tourism products tailored to the needs of international travelers, including popular routes and unique experiences in western China [6]. - The demand for inbound travel inquiries has increased, with shorter inquiry cycles, prompting travel agencies to enhance their resource reserves to cater to specific dietary needs of tourists from countries like Indonesia and Saudi Arabia [6].

Core Points - Indonesia has officially been included in China's 240-hour visa-free transit policy, increasing the number of eligible countries to 55, which is expected to boost inbound tourism significantly [1][3] - The policy allows citizens from the 55 countries to enter China visa-free for up to 10 days, promoting tourism and business activities [3][5] - There has been a notable increase in inbound travel, with over 16.5 million passengers recorded from January to May this year, representing a 25% year-on-year growth [5][10] Inbound Tourism Trends - Inbound tourists are increasingly favoring short-distance and deep-experience travel products, such as cultural experiences and unique shopping opportunities [7][10] - The introduction of new travel products, including "airport surrounding tours" and themed experiences, is aimed at enhancing the travel experience for short-term visitors [8][10] - Companies are preparing personalized deep travel products for the summer market, focusing on regions with rich cultural and tourism resources [10] Market Response - Following the announcement of the visa-free policy for Saudi Arabia and other Gulf countries, there was a 90% increase in flight search volume to China from these regions [4] - Inbound travel orders on platforms like Ctrip have seen significant growth, with a 100% increase year-on-year, and a 235% increase specifically from Saudi Arabia [4] - Travel agencies are adapting to the new trends by developing more diverse and targeted travel products to cater to the needs of tourists from Indonesia and the Middle East [10]