Group 1 - The core initiative "China Film Consumption Year" aims to boost social consumption through a series of film-related promotional activities [1] - Major financial institutions and platforms, including Industrial and Commercial Bank of China, China Construction Bank, and Maoyan, are expected to invest no less than 1 billion yuan in movie viewing subsidies [1] - The upcoming May Day holiday will feature over 10 films, with the initiative expected to enhance the appeal of "movies + tourism" as a consumption trend [1] Group 2 - The initiative emphasizes cross-industry and cross-department collaboration to create a comprehensive approach to stimulate consumption [1] - Promotional activities such as "Weekend Movie Watching" will be part of the efforts to provide benefits to audiences [1] - The goal is to transform movie "traffic" into tourism "retention," thereby continuously revitalizing the market and empowering the industry [1]